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GMA Merchandising, Sales and Marketing Conference
- About the 2005 Conference
- Conference Presentations
- Attendee List
- Back to MSM 2006
Conference Presentations
| MONDAY, OCTOBER 10 |
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GENERAL SESSION
Retail Town Hall on Finding Growth
Mark Baum, Executive Vice President, GMA
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THE CLASSROOM AT MSM
Survival of the Fittest: Adapting to Marketplace Changes
David Klavsons, Area Vice President, Kraft foods, Inc.
Steve Riordan, Vice President, A.T. Kearney
Tony Sarsam, Vice President, Go to Market, Frito Lay, Inc
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| TUESDAY, OCTOBER 11 |
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CONCURRENT SESSIONS
MicroMarkets: The Next Growth Wave
David Shanker, President, Client Solutions, IRI
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Manufacturer Track:
Enabling Growth Through Center Store Revitalization
James Coleman, Partner, Accenture
Ted Zittell, Partner, McMillan/Doolittle
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Raising the Bar on Sales Force Performance
Kari Alldredge, Partner, McKinsey & Company
Amy Howe, Associate Principal, McKinsey & Company
Greg Kelly, Principal, McKinsey & Company
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| WEDNESDAY, OCTOBER 12 |
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KEYNOTE ADDRESS
A Company and An Industry Built on Collaboration: Lessons from a Leader
Richard Wolford, Chairman, President and Chief Executive Officer, Del Monte Foods Company
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CONCURRENT SESSION
The Value of Outsourcing Sales and Marketing
Atul Parvatiyar, iCRM
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