Advertising Food To or For Kids Webinar:
Tips for Avoiding Shaming, Social Media Campaigns & Shareholder Resolutions
Wednesday, July 22, 2015
2:00 pm - 3:00 pm Eastern
Consumer packaged goods companies must be especially cautious when creating messaging for foods targeted to or for children. While pushing the envelope to develop standout advertisements that break through media clutter is an advertiser’s mission, missing the mark in the highly-charged world of children’s food advertising has potentially brand-damaging implications. Beyond increasing sales revenue and creating greater brand awareness, advertising campaigns also play a hand in positioning companies as socially responsible stakeholders.
Because of the heightened focus on obesity, the ad industry, along with manufacturers, are under greater scrutiny regarding the creation of advertisements directly targeting kids as well as moms. In fact, all forms of media potentially viewed by the impressionable eyes of children is subject to critical observation.
The Grocery Manufacturers Association (GMA) and the Children’s Food & Beverage Advertising Initiative (CFBAI) of the Council of Better Business Bureaus have come together to help manufacturers become more aware of the advertising pitfalls in marketing kid-centric brands. During this webinar food-product advertising experts from CFBAI will share important advertising tips that every manufacturer should know to avoid the snare of public shaming, parental protest and negative social media including:
I. Why all food companies are targets for M2K controversies;
II. Why the different definitions of “advertising directed TO kids” matter;
III. What kids’ media you may be on without even knowing it;
IV. When advertising to parents and adults can trigger scrutiny and criticism;
V. How BBB’s advertising programs help you avoid being a negative target.
Executive Assistant, Policy and Strategic Planning