Consumer Complaints Management Webinar 2011: Managing Social Media and Its Effects on Customer Service

Consumer Complaints Webinar:
Managing Social Media and Its Effects on Customer Service

Wednesday, December 14, 2011
1:00 - 3:00 PM (EDT)

Social media has changed the face of consumer complaints; where consumers once wrote letters, made phone calls and sent emails they are now starting Facebook groups, posting videos on YouTube and following Twitter feeds. Because consumers are no longer reaching out directly to companies, the landscape of customer service has begun to evolve.

In this webinar, industry experts will discuss the significant role social media plays in customer service and how companies can leverage new opportunities to manage consumer complaints and strengthen customer relationships.

Topics will include:

  • How to easily find and participate in social media conversations about your brands.
     
  • The top websites to find consumer complaints and how best to resolve issues before they escalate.
     
  • Case studies on how companies are successfully using social media to build, restore, and strengthen customer relationships.
     
  • Tips on how to harness the power of social media to help you manage crisis situations and to resolve problems faster than ever before.
     
  • And much more!

 

For program information please contact Tamika McGhee at 202.637.8067 or tmcghee@gmaonline.org