Engage: Building Trust with Today’s Consumer Webinar Series

  • Part 1: Today's Consumer and the Erosion of Trust (Recording Available)

    • Introductions
    • A look at today's consumer and the erosion of trust
    • Consumer attitudes - what the Center for Food Integrity research shows
    • The powero of shared values
    • Q&A
  • Part 2: Why Values Matter (Recording Available)

    • Introductions
    • A review of why values matter
    • Anatomy of values messages
    • Three steps to engaging with shared values
    • Q&A
  • Part 3: How to Make Science Make Sense

    • CFI research overview
    • Trusted messages
    • Messages that resonate
    • Q&A