Engage: Building Trust with Today’s Consumer Webinar Series

Roxi Beck, Director, Center for Food Integrity

As director for The Center for Food Integrity, Roxi brings over a decade of experience working with clients across several sectors of the food system including food companies, production agriculture, education, financial providers and governmental agencies. Whether research, communications training, content generation, media monitoring or online strategic outreach and engagement, her work at CFI focuses almost exclusively on directing strategy and activities for consumer-facing initiatives related to food.

After 17 years on her family’s dairy farm in Minnesota, where she drank whole milk and tended to her own barn of calves daily, Roxi received a bachelor degree in psychology and public relations from Coe College in Cedar Rapids, Iowa. She and her prince charming married and moved to Des Moines where Roxi joined Osborn Barr as an account executive. Roxi currently serves on the advisory board for Iowa State University’s Agricultural Entrepreneurship Initiative, is a graduate of the Greater Des Moines Leadership Institute, is a member of the Public Relations Society of America and has served as president of the National Agri-Marketing Association.

As a mom of two, Roxi’s passion for food in the office meets the necessity of good nutrition and an active lifestyle at home.


Jana McGuire, Communications Coordinator

Jana brings a wide range of experience to The Center for Food Integrity with a long career encompassing communications training, broadcast news, media and public relations, and video production.  

From communications training and project management, to writing and video production, Jana dons many hats to help the food industry reach important audiences with the right messages.

After working in radio and television news early in her career, she joined the Office of Public Relations at the University of Nebraska-Lincoln and then pursued a freelance career as a writer, video producer and on-camera/voiceover talent. She joined CFI in 2008.

Armed with both bachelor’s and master’s degrees from the UNL College of Journalism, Jana also taught communications courses for the UNL College of Journalism and the Jeffrey S. Raikes School of Computer Science and Business Management.