GMA Leadership Forum at The Greenbrier
General Program Agenda Overview
Please see the schedule below for the program at-a-glance and list of speakers. Or download the printer friendly PDF version. Check frequently for programming updates, program is subject to change.
To view session presentations, click on the headline of the presentation that you would like to view.
Thursday, July 28
7:00am – 5:00pm Conference Registration and Dinner Desk
9:00am - 12:00pm GMA Science & Regulatory Affairs Council Executive Committee Meeting
9:00am - 2:00pm GMA Information Systems Committee Meeting
11:00am - 1:00pm GMA Industry Affairs Council Meeting
12:00pm - 5:00pm Partner Power Connect
Returning in 2016 due to its continued success, GMA member companies have the chance to meet one-on-one with various Principal and Partner-level Associate Members during a 45-minute exchange session. This is a phenomenal opportunity for both participants to understand respective goals and resources to better align capabilities with innovation.
Participating companies include:
- Advantage Group
- Label Insight
- Sonoco Products
12:45pm - 2:45pm GMA Finance and Audit Committee Meeting
1:00pm – 4:00pm GMA Science and Regulatory Affairs Council Meeting
2:00pm – 5:00pm GMA Sales & IDAC Committee Meeting
3:00pm – 5:00pm GMA Executive Committee Meeting
Friday, July 29
BOARD OF DIRECTORS MEETINGS (By invite only) 8:00am – 9:00am Board Committee on Health & Wellbeing Meeting & Breakfast
8:00am - 10:00am Board of Directors Meeting: Personal Care and Household Products Issues
9:30am - 11:30am Board of Directors Meeting: Food and Beverage Issues
12:00pm - 2:00pm Board of Directors Meeting & Lunch
8:00am - 4:00pm
Partner Power Connect
10:00am – 12:00pm GMA Advisory Council Meeting 10:30am - 2:00pm
Emerging Leaders Program 11:00am - 4:00pm GMA Human Resources Share Group Meeting
1:00pm - 4:00pm CFO Committee Meeting
2:00pm - 6:00pm
Sponsored by: SAP
The value chain in consumer goods works best when all sides come together to discuss how to become more effective in day to day alignment and spur innovative ways to improve in the future. This session is a first time addition to the GMA Leadership Forum, taking place in four, 45 minute discussions. Several leading retailers and channels of distribution will have the opportunity to share their strategies and collaboration opportunities with attendees in an intimate setting. Hear directly from the source on the topics that are most critical within their side of the value chain.
BJ's Wholesale Club
The leading operator of membership warehouse clubs in the Eastern United States, BJ's Wholesale currently operates 213 Clubs in the 15 states from Maine to Florida and employs more than 25,000 team members. Come listen to Chris Baldwin, President and Chief Executive Officer, as he shares his thoughts on the wholesale business, its new Pick Up & Pay Model and how CPG companies can partner with BJ's to drive results. Baldwin brings more than 30 years of experience as an executive in the retail and consumer products industries including Kraft Foods (Nabisco), The Hershey Company, and Procter & Gamble.
Christopher Baldwin, President and Chief Executive Officer, BJ's Wholesale Club
With over $131 Billion in annual US sales and 21,000 stores, the independent supermarket channel has long been recognized as merchandising innovators, leaders in fresh and masters of localization and differentiation. As retail industry consolidation, channel dynamics and consumer tastes rapidly evolve, the winners in this segment are focused on creating differentiated shopping experiences and value propositions to drive shopper loyalty and topline growth. In the session hosted by the National Grocers Association, independent supermarket leaders will share unique perspectives on activating shoppers, format innovation and opportunities for collaborative growth.
Peter Larkin, President and Chief Executive Officer, National Grocers Association
Daniel Shanahan, President and Chief Operating Officer, Buehler’s Fresh Foods
Mike Stigers, Executive Vice President and President, Wholesale and Supply Chain Services, SUPERVALU INC.
Publix Super Markets Inc.
Publix has been recognized as one of Fortune's 100 best companies to work for 19 consecutive years. They now operate in 6 SE states with Virginia recently announced. Come listen to their thoughts on growth, customer satisfaction, culture and support of their communities. They will share their collective business results and thought leadership on how CPG manufacturers can partner to drive center store sales together.
Todd Jones, Chief Executive Officer and President, Publix Super Markets, Inc.
Dave Bornmann, Senior Vice President of Product Business Development, Publix Super Markets, Inc.
2:30pm - 6:00pm CEO Leadership Forum
6:15pm - 7:00pm Opening Reception
7:15pm - 9:00pm CEO Leadership Forum & Emerging Leaders Dinner
Saturday, July 30
Sunday, July 31
6:30am – 5:00pm Conference Registration 7:15am – 8:00am Continental Breakfast 8:00am – 9:00am Executive Leadership Tracks
Change is always difficult. With the ever-increasing costs, trade promotions need to change. Digital transformation of your trade promotion area is proving to save operational money and also increases sales. Digital methods provides a model to allow for reduction in promotional costs, better promotion tracking, quantifiable return-on-investment, stronger shopper-and-consumer behavioral understanding and improved retailer collaboration.
This lively session will be broken into two segments:
Segment One - Industry insights into the present state of direct-to-consumer promotions including the cost efficiencies associated with digital promotions and quantification of return on investment related to digital trade promotions.
Segment Two- Discussion with CxO-level panelists discussing the changing landscape of direct-to-consumer promotions driving cost efficiencies; better collaboration with retailers via digital promotions; quantifying trade promotions; and the requirements to have a 360-degree of the shopper, consumer and household driving top-line growth.
Tony Bender, Chief Information Officer & VP Global Business Services, Edgewell Personal Care
Jane Hilk, Former Chief Marketing Officer & President, Kraft Foods
Kate Sayre, Global Head, Consumer Goods Strategy, Facebook, Inc.
John Rossi, GM & Global Leader, Consumer Goods Consulting, Wipro
At the GMA Leadership Forum in 2015, attendees were introduced to the SmartLabel™ initiative, an effort to bring greater transparency to consumers about the products they use and consume. A year later, we’re updating members on the progress of this initiative, sharing key learnings from the CPG brands and technology partners that were early adopters, and introducing best practices for brands considering participation in the initiative.
Jim Flannery, Senior Executive Vice President of GMA will open the discussion with a SmartLabel update, including adoption rate and key findings around how consumers are accessing, using and sharing the data. A panel discussion, led by GMA data partner Label Insight and executives from leading brands will provide best practices around product transparency, guidance on implementation and common challenges, and case studies highlighting “big wins” to date. Attendees will walk away with a better understanding of the value transparency and the SmartLabel initiative it can create for their business and an understanding of the tools and resources needed to participate in the initiative.
Brendan Foley, President – Global Consumer Business & North America, McCormick & Company, Inc.
Julia Sabin, Vice Presdent, Government Affairs & Corporate Responsibility, The J.M. Smucker Company
Todd Tillemans, Corporate Executive Vice President & President of Customer Development, Unilever
Paul Schaut, Chief Executive Officer, Label Insight, Inc.
In today’s environment with instant communication, viral sharing, data overload, rapid technology changes and people shifting from one organization to another, it is becoming more and more difficult to find, develop and sustain competitive advantage based on a few competencies.
Developing a significant and sustainable competitive advantage in supply chain requires a different way of thinking about supply chain performance and structuring.
With a new and holistic focus on the entire organization as a “value chain” where all participants are fully integrated and share a common vision of goals, processes and information sharing, Mondelez has transformed its entire business by utilizing supply chain as competitive advantage. This has been done in collaboration with EY across a global team.
Daniel Myers, Executive Vice President, Integrated Supply Chain, Mondelez International, Inc. will exclusively share and speak about the Mondelez’ journey with focus on 3 keys to success:
- Global focus on revenue growth and expanding margins
- Supply chain as a competitive advantage
- Global people strategy
Daniel Myers, Executive Vice President, Integrated Supply Chain, Mondelez International, Inc.
9:30am - 11:30am
Keynote Signature Series
Exploring and Prioritizing Industry Drivers in a Changing World
The consumer goods industry is at an inflection point, with revolutionary changes underway defining a new normal. As consumers continue to demand healthier lifestyles and products, the channels to consumers are becoming increasingly blurred with greater expectations for product customization. Volatility brought on by fluctuating consumer demand, commodity prices and economic pressures will increase, and new forms of competition will enter the picture. Consumer goods companies are faced with the challenge of how to increase value and profits today while preparing for success tomorrow. Join a diverse and distinguished panel of leading C-level executives in a provocative discussion of industry imperatives and transformation. We will use key findings from the annual Consumer Analyst Group of New York conference (CAGNY) to guide the discussion. The session will include a pragmatic, real-world discussion of how the panelists are addressing the industry's critical strategic priorities - and market disruptions.
Albert Carey, Chief Executive Officer, North America, PepsiCo, Inc.
Drew Facer, President and Chief Executive Officer, Idahoan Foods, LLC
Kenneth Keller, President Wrigley Americas, Mars, Incorporated Christopher Policinski, President and Chief Executive Officer, Land O’Lakes, Inc.
Carolyn Tastad, Group President, North America, The Procter & Gamble Company
Shiv Iyer, Managing Director, Accenture Management Consulting
Leadership in a Changing World
Featuring: Peyton Manning
Keynote Session Sponsored By: Accenture
11:30am - 1:00pm Closing Bar-B-Que
Sponsored by: Hewlett Packard Enterprise & Intel