Transparency in the Food Value Chain
What it is and how to start your corporate journey
Wednesday, May 6, 2015
1:00 pm - 2:00 pm (EDT)
Consumers today are sensitive to regional as well as global food issues, particularly the safety, authenticity, ethicality and sustainability of the foods they buy and consume. In this fast paced digital world, trust in a brand may be just a click away and can be earned or lost without the consumer buying or consuming the product - depending on how a food business uses these digital tools to communicate. A consumer centric focus remains critical as both industry and government seek to improve trust in their food safety management systems, regulatory frameworks and consumer interaction.
Tell Me More...The webinar presenter, Mr. John Keogh, will outline key points from his forthcoming book on the food chain transparency by describing food transparency, outlining the key drivers and trends and explaining the key transparency domains. The webinar will also cover emerging best practices, industry momentum as well as identified challenges and opportunities. Mr. Keogh will also cover implications for policy makers and reflect on industry responses to current transparency relation regulations.
GMA Members - $150
Non Members - $200
Government/Non-Profit - $100
What's In It For Me?
- Learn what is food transparency and how it relates to their company and operations
- Understand the driving forces and evolving trends
- Learn about best and evolving practices
- Ground themselves in the challenges and opportunities
- Understand the bigger picture of food value chain transparency and consider how their organizations can start the journey
Who Should Attend?
From CEO to C level and VP level executives involved in marketing, manufacturing, supply chain, sustainability, food safety and procurement.
Mid-level management in organizations will benefit from understanding the bigger picture of how transparency may impact their operations.
Regulatory personnel from FDA and USDA will also benefit from this presentation.
Program Director, GMA Science and Education Foundation
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