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As GMA and PricewaterhouseCoopers release the 2010 Financial
Performance Report, Forging Ahead in the New Economy, it is
clear that the CPG sector, long known for its counter-cyclical
resilience, registered consistent, across-the-board performance
Equally apparent, though, are the fault lines that have begun to appear in the North American consumer products firmament: decreasing U.S. household purchasing power, increasingly mature markets for core CPG products like soft drinks and snack foods, and splintering media and advertising markets that make CPG brand-building all the more challenging.
This report begins with the Executive Summary and our primary discussion of the year’s financial data. This is followed by our Top Performing Companies (TPC) analysis, which reveals those characteristics common among companies that showed the best performance in 2009.