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This guide offers best practices to help manufacturers and retailers address counterfeit
goods in the marketplace. For the purposes of this guide, counterfeit goods are defined as
illegitimately manufactured or adulterated goods. This guide does not address stolen
goods, or products such as “replica” or “genuine imitation” items that do not otherwise
violate a brand owner’s rights. This best practices guide presents methods for counterfeit
detection, prevention and deterrence, as well as recommendations for responding to the
discovery of suspect goods. This guide allows companies to benchmark their efforts and
policies related to counterfeit product against what other consumer packaged goods
(CPG) companies are doing to safeguard their supply chains, protect their brand image
and ensure the integrity of their customer and consumer relationships.
The scope of products covered in this guide includes CPG – food, over-the-counter medicines, pet and health and beauty care products. The guide does not cover coupons, apparel, sporting goods, automotive, electronics or other non-food items found in mass merchandisers and specialty retail.
The best practices are offered to create a safer supply chain for consumers and to help protect manufacturers’ and retailers’ brands. The intention is to present practices that will offer positive ROI for putting a program in place to minimize consumer risk by preventing or limiting the sale of illicit or tampered goods.
|Page length:||50 pages|