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Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage

Grocery Manufacturers Association

Format:
Electronic (digital download/no shipping)

PDF - $0.00

Description:

The 2008 GMA/Deloitte Shopper Marketing study focuses on the shopper marketing experiences and lessons learned at many retailers and consumer products manufacturers across North America. This study captures the experiences of retailers and consumer goods companies, pointing out ways to avoid the pitfalls and to become effective at shopper marketing. In completing the research, the GMA/Deloitte team paid particular attention to:

Defining and exploring effective models of collaboration
Testing linkages between strategy and company deployment and activation models
Understanding how retailers, manufacturers and other stakeholders define and measure success

Product Details:

Product ID: IA-2008-d
Publication Year: 2008
Page length: 44