GMA Online Store
You can only gain access to certain items and special pricing if you have logged in. Login Now.
Electronic (digital download/no shipping)
In this paper, we focus on tactical ways that CPG companies are defying the recession - for instance, by containing IT costs - and offer strategic perspectives including a discussion of the implications of higher-priced credit. This report also contains an analysis of where the industry stands in relation to the current economic downturn, as well as interviews with GMA CFO Committee Chairman Don Mulligan (General Mills, Incorporated) and Vice Chairman Bert Alfonso (The Hershey Company).