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The Joint Industry Coupon Committee (JICC) presents these voluntary guidelines as
a reference to the entire industry on the subject of digital couponing. Our objective in
sharing these guidelines is to facilitate digital (paperless) coupon promotions in the
most effective, efficient manner with strong controls for all parties, including manufacturers
and their agents, retailers, digital publishers and internet coupon providers, and
their retailer clearinghouses.
No single compilation of industry practices, recommendations or guidelines will be applicable to all conditions or products. The guidance presented in this document represents the best practices based on our knowledge and experience to date. The guidelines will be continually improved as digital couponing evolves.
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