GMA Online Store
Electronic (digital download/no shipping)
The goal of this study is to identify collaborative opportunities to improve in-stock
The extensive analysis of the data captured in the study along with market observations, surveys, and interviews led to the following key findings:
1. Challenges in managing plan-o-grams are an important reason why shelf conditions don’t always deliver the optimum shopping experience.
2. The in-stock level for DSD averaged 98.2 percent, which compares well with the 94.0 percent found in other ShelfSnap™4 studies for both DSD and warehousedelivered products.
3. The incidents of “under facings” in this study average 13.1 percent, which is significantly lower than the 30.0 percent found in other ShelfSnap™4 studies.
4. There are significant differences in retailer adoption of DSD practices, which creates untapped potential for improving performance.
Each of these findings is explained later in this report along with benchmarks and potential opportunities for retailers to improve in-stock levels. The report also provides a roadmap to help unleash the full potential of DSD and a recommended list of followup actions.
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