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What are the most effective shopper marketing vehicles for building awareness … for driving trial … for creating loyalty? How should you direct your shopper marketing spend in displays … in social media … in search … in direct-to-card digital coupons? How do you decide which combinations of vehicles to use to create integrated shopper marketing programs that span the path to purchase? These are some of the questions that the fourth annual Grocery Manufacturers Association (GMA) shopper marketing study seeks to help you answer.
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