Facts Up Front Front-of-Pack Labeling Initiative

Facts Up Front Front-of-Pack Labeling Initiative

In 2010, First Lady Michelle Obama asked industry to develop a front-of-pack labeling system that could be widely adopted on food packages and that would help busy consumers - especially parents - make informed decisions when they shop.  In response, America’s food and beverage manufacturers and retailers have joined forces to develop and implement Facts Up Front (formerly called Nutrition Keys), an unprecedented voluntary front-of-pack nutrition labeling system that will provide nutrition information on the front of food and beverage packages, including calories and three “nutrients to limit.”

Facts Up Front is a fact-based approach that summarizes important nutrition information from the Nutrition Facts Panel in a clear, simple and easy-to-use format on the front of food and beverage packages.  The new icon and label changes adhere to current U.S. Food and Drug Administration guidelines and regulations, ensuring that consumers receive consistent and reliable information. The icon will inform consumers about how the key nutrients in each product fit in a balanced and healthy diet as part of the federal government’s daily dietary advice.

The four basic icons, for calories, saturated fat, sodium and sugars, represent key nutrients for which dietary guidance recommend limiting consumption in the diet.  The four basic icons are always presented together as a consistent set:


On small food packages, one icon may be used, representing calories in a serving of the food.  This is an option for food manufacturers, recognizing that small food packages may not have enough space to accommodate the four Basic Icons.  This labeling system will complement the Clear on Calories labeling system developed by the American Beverage Association.


As an option, certain labels could include “nutrients to encourage” – nutrients needed to build a “nutrient-dense” diet.   In addition to the basic four icons, packages may include up to two “nutrients to encourage”: potassium, fiber, protein, vitamin A, vitamin C, vitamin D, calcium and iron.  All of these are either shortfall nutrients or are required to be on the nutrition facts panel.   These “nutrients to encourage” can only be placed on a package if the product has more than 10 percent of the daily value per serving of the nutrient and meets the FDA requirements for a “good source” nutrient content claim.

The GMA-FMI front-of-package labeling system will make the FOP icons graphically distinct from other nutrition-related claims on front-of-pack.

On March 3, 2014, GMA and FMI launched a national education campaign to bolster awareness and understanding of Facts Up Front among consumers, and moms in particular, as they are the primary grocery shoppind decision makers in most households.  To learn more about the campaign, visit www.factsupfront.org/newsroom

Related Resources

Related Committees

Nutrition, Health and Labeling Committee

Contact: factsupfront@gmaonline.org