Health & Wellness Survey

GMA Health and Wellness Survey

As part of our pledge to provide consumers with the products, tools and information they need to build a healthy lifestyle, America's food and beverage companies have developed and introduced to the marketplace more than 30,000 healthier product choices between 2002 and 2013, according to the 2014 GMA Health and Wellness Survey. The new choices represent an additional 10,000 in just the last four years. Of the 30,000 product choices, 35 percent are new, while 65 percent are reformulations of existing products.

Conducted by Georgetown Economic Services, the GMA Health and Wellness Survey was first fielded in 2002, with subsequent updates in 2005, 2007, 2010 and 2014. Sixty-nine companies, representing more than half of U.S. food and beverage sales, have shared data for the survey since 2002.

Through the survey, food and beverage companies revealed that they collectively have:

  • Eliminated or reduced trans fat in more than 11,000 product choices
  • Eliminated or reduced saturated fat in more than 8,000 product choices
  • Reduced sugar/carbohydrates in more than 5,500 product choices
  • Reduced the calorie content of more than 5,500 product choices
  • Reduced sodium in more than 6,500 product choices

Additional survey highlights:

  • 94 percent of participant companies are developing, introducing and marketing healthier products.
  • 94 percent of participant companies are promoting healthy eating and active living to consumers through a variety of channels, including websites and front-of-pack labeling such as Facts Up Front.
  • 46 percent of companies have introduced single-serve packaging to help consumers manage their caloric intake (e.g. 100-calorie packs).
  • Since 2002, food and beverage companies have spent more than $300 million in nutrition and health-related activities and grants to communities.
  • 72 percent of participant companies partner with public health organizations.


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