GMA media contacts:

Roger Lowe, 202.295.3954,

Brian Kennedy, 202.639.5994,

Rosie Hilmer, 202.295.3937,

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WASHINGTON, D.C. - Grocery Manufacturers Association (GMA) President and CEO Pamela G. Bailey today announced the appointment of Robert Burns, Ph.D., as GMA Vice President, Health and Nutrition Policy.

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Shopper marketing, the discipline of influencing customers when they are in shopping mode, continues to experience rapid growth, according to new research released today by the Grocery Manufacturers Association (GMA), Booz & Company and Shopper Sciences. The report, titled Shopper Marketing 5.0: Creating Value With Shopper Solutions, shows that company leaders in shopper solutions experience higher sales growth and a better return on investment for their marketing programs.

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WASHINGTON, DC – The Grocery Manufacturers Association (GMA) issued the following statement today in response to the U.S. House Energy and Commerce Committee hearing on the Intergovernmental Working Group’s Proposed Marketing Guidelines:

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Less than 60 percent of manufacturer’s sales representatives (MSRs) of the major direct store delivery (DSD) suppliers have access to store specific retailer plan-o-grams, according to Optimizing the Value of Fully Integrated DSD, a report from the Grocery Manufacturers Associations (GMA) DSD Committee and Willard Bishop.

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Grocery Manufacturers Association Statement on IWG Proposed Marketing Guidelines

The Grocery Manufacturers Association (GMA) today issued the following statement from Pamela G. Bailey, GMA president and CEO, on the Interagency Working Group’s proposed marketing restrictions: “America’s food and beverage companies share First Lady Michelle Obama’s goal of solving obesity within a generation, and are committed to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet.”

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GMA Applauds Obama Administration for Progress on Free Trade Agreements

(Washington, DC) – The Grocery Manufacturers Association today praised the Obama administration for sending to Congress legislation on free trade agreements with Colombia, Panama and South Korea.  The agreements are critically important to increasing the exports of U.S. food and consumer products, and the Administration has asked the Senate and House to pass the legislation as soon as possible.

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