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GMA FORUM
Volume 8, Number 5, Mid-Fall 2006
If you are interested in subscribing to the GMA Forum, please contact Heather Garlich at hgarlich@gmabrands.com.
FEATURED ARTICLES
GMA’s CEO C. Manly Molpus: After 16 Years, Looking Back And to the Future for GMA/FPA
GMA CEO C. Manly Molpus leaves his post at the end of 2006, relinquishing his title and responsibilities to Cal Dooley, CEO-elect of the newly merged GMA/FPA. Here, the GMA Forum speaks with Manly about the key challenges the CPG industry has faced during his tenure, its key challenges now, and what he sees for the industry going forward.
What’s Up With CPG Industry?
Recently, US manufacturers have made noteworthy gains in managing inventory performance while driving sales. Inventory relative to sales across all US manufacturing sectors has improved by approximately 15 percent since 2001. The striking exception to this story is the CPG sector. What’s the issue for our industry?
New Imperative for CPG Companies: Achieving Profit Advantage Via Business Simplification
Increased complexity is a condition of doing business today- but a major challenge too. Adding products and customers brings greater revenue- but the profitability of this added volume if often “iffy”, and margins of legacy products and customers can be put at risk as the organization stretches to manage a larger portfolio. How to square the circle?
Rethinking Food: Part 2 of a 3-Part Series
Will consumers continue to obligingly accept what is ranging from ethicist Fred Kirschenmann, of Iowa’s Leopold Center; Mike Polk, President of Unilever US; and Mike Twitty, head of Unilever’s Shopper Insights group. From ethical values to the nutrition profile of icon brands to marketer’s view of the Hispanic market, change is in the air.
Risk Management: Mitigating Trade Promotion Problems; Avoiding the Serious Consequences of Data Loss
Not all risks are created equal- some should be avoided completely, while others can be turned to competitive advantage. Addressing trade promotion expense can make a decisive difference in a company’s shareholder value- and taking steps to safeguard and secure critical company information can, in today’s litigious era, keep CEOs and other top executives on the right side of the law. Here’s how experts recommend these two key risk areas be addressed.
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3/16/2010
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