We provide safe, healthy, convenient and affordable food choices that work for everyone. Since 2002, we have offered more than 30,000 healthier product choices with reduced calories, fat, sugar and sodium. Innovation allows nutritious family meals to be prepared in under 30 minutes, saving parents 18 days a year in food prep time.
We are moving full steam ahead on our pledge to market healthy food to children 100 percent of the time. Recognizing the unique role we play in the health and wellness of Americans – especially children – America’s food and beverage companies implemented voluntary changes to our advertising practices, dramatically changing the marketing landscape. Between 2004 and 2010 alone, the average number of food and beverage ads seen by 2 to 11 year-olds during children’s programming fell by 50 percent.
The U.S. food, beverage and consumer products industry plays an integral role in the economy, the environment and consumer lives. As the single largest U.S. manufacturing employment sector, this industry is part of the country’s economic backbone. Its companies innovate constantly to meet consumer demands for healthier products that are more sustainable and more transparent.