Collaborating for Growth

Today’s most successful food retailers and CPG manufacturers are seeking bold strategies and new tactics to drive sustainable growth – together.

That’s why this fall, the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) have come together to launch:

Collaborating for Growth

This new conference, focused on identifying innovative, collaborative growth tactics, will bring strategic and actionable insights on how today’s retailers and manufacturers can work together to drive tomorrow’s business.
Collaborating for Growth will hone in on how food retailers and CPG manufacturers can better meet changing consumer demands through shared approaches to innovation, sales and sales promotion, loyalty programs, in-store execution, supply chain management and much more.

The conference will address new marketing, technological, demographic and merchandising trends in the CPG and food retailing industry, and will focus on greater collaboration, problem-solving and relationship-building between manufacturers and their retail partners to achieve sustainable growth.

Through interactive experiences and unique opportunities for dialogue, participants will take home valuable tools, tactics and a deep understanding of best practices to ignite growth in their own business.

Session topics will speak broadly to total organizational operations and encourage collaborative thinking between trading partners across departments and functional areas.  Executives and their direct reports from many functional areas will find great value in Collaborating for Growth.

  • Customer Development
  • Sales
  • Marketing
  • Merchandising
  • Industry Relations
  • Operations
  • Supply/Value Chain
  • Retail Sales

Planned topics for presentation include:

  • Altering the shopper experience
  • Technology-assisted consumer engagement
  • Big Data & Growth Analytics
  • Leveraging data to drive collaboration
  • Making insights profitable
  • Alternative growth channels and new technologies
  • Private brands as an enabler
  • Improving in-store execution
  • Mobile marketing
  • Activating social influencers
  • Multicultural marketing
  • Connecting with Gen Y shoppers
    and Baby Boomers
  • Organizing for growth
  • New metrics of success
  • Insights in customer consumption/buying habits
  • Lessons learned from other industries

Plan now to join FMI and GMA this October at Collaborating for Growth. This conference will be a fresh and energetic education and networking opportunity that your team will not want to miss!


Conference Planning Committee
Dave Bornmann Vice President, Product Business Development, Grocery and Non Foods Publix Super Markets, Inc. 
Ryan  Ellis  Director, Retail Marketing Idahoan Foods, LLC 
Richard Gunn Executive Vice President, Merchandising and Marketing K-VA-T Food Stores Inc.
Stephen Holdiman Customer Vice President, IGA/Industry Affairs Mondelez International 
Dave Johnson Senior Vice President of Business Development Group CROSSMARK
Phil Lombardo Vice President, Sales and Merchandising Lund Food Holdings, Inc.
Bill  Nasshan Senior Vice President, Marketing and Merchandising BI-LO/Winn-Dixie Stores
Keith Olscamp Vice President, Industry Relations and Trade Marketing Campbell Soup Company
Jeff Reagan Senior Vice President, Marketing  Wakefern Food Corporation
Arthur Rosenberg Vice President, Industry and Customer Development PepsiCo, Inc.
Ern Sherman Vice President, Retail Industry Affairs The Coca-Cola Company
Herb  Smith Vice President, Off-Premise Customer Development E. & J. Gallo Winery
Gary Spinazze Vice President, Vendor Relations Nash Finch 
Mark Wilhite Vice President, Field Sales and Industry Initiatives  General Mills, Inc.
Tim Fischer Senior Vice President, Supply Chain Bumble Bee Foods