Efficient and Effective Product Recall Management (June 2015)

Efficient and Effective Product Recall Management

Product recalls are a disruptive event for CPG manufacturers and their retail partners. Brand owners and retailers alike must protect the safety of consumers and the integrity of brands by communicating recalls quickly and removing recalled product from the supply chain to avoid potentially dangerous product from being consumed or utilized by consumers. 

At GMA we believe every CPG company should have plans in place and be familiar with the critical discipline of quickly and effectively executing a product recall.  We've designed this essential workshop to further develop your company's recall strategy as well as keep your company abreast of the latest industry best practices, including quick and efficient communication with retail customers using the new Rapid Recall ExpressTM form, offered by GS1 US.


  • What's In It For Me?

    Our course is the only educational source that specifically helps manage both communications and logistics of product recalls.  Presented in conjunction with Inmar and GS1 US, attendees will prepare for managing a recall from system components, obligations to federal and state agencies, notifying customers, to product handling and disposition.  At the conclusion of the workshop, participants will have the knowledge and tools to:
    • Manage the decision-making process for initiating a recall
    • Define the scope of a recall event
    • Develop their company's recall strategy
    • Integrate the Rapid Recall ExpressTM form into their company's recall event strategy and more!

    Click here to register for the June 23rd session!

  • Who Should Attend?

    GMA recommends end-to-end recall management training be utilized in multiple scenarios, including:

    • Essential updates for anyone that has already been trained on the previous Rapid Recall ExchangeTM tool.
    • Annual refreshers to keep abreast of the latest recall industry best practices and efficiencies of entering recalls.
    • Part of onboarding for individuals serving in roles that touch the recall process, including:
      • Supply Chain
      • Brand Owners
      • Regulatory
      • Food Safety
      • Quality Assurance
      • Public Relations
      • Operations
  • *New* Rapid Recall ExpressTM!

    Rapid Recall ExchangeTM has been simplified into a fillable form called Rapid Recall ExpressTM!  This new offering will be free and open to all companies for use, making it easier for all trading partners to prepare and send or receive recall and withdrawal notifications. Suppliers can notify any trading partner of their choosing.  Additionally, the notification can be shared with third-party providers who assist the affected company with the execution of these events, reducing the amount of time the affected product is in the marketplace. Recalling firms can incorporate the Rapid Recall ExpressTM into existing company practices to enable the expeditious flow of needed information.  GMA and GS1 US encourage any CPG company to participate in this streamlined and straight-forward approach to communicating and executing a recall.  The benefit is that this easy and more efficient process will save time, money and resources that are currently being expended by brand owners, manufacturers and retailers. 

    It utilizes GS1 Global, Open Standards and contains structured data to assist brand owners to easily "enter the data once" and enable retailers to receive complete and accurate data within 30 minutes of a public release.  This new offering will be free and open to all companies for use, making it easier for all trading partners to prepare, send, or receive recall and withdrawal notifications.


Contact Information:

Evie Owens
Senior Manager of Operations and Meetings Registrar
(202) 639-5918