Executive Conference 2012

GMA Executive Conference
Program is Subject to Change

To view or download a speaker presentation from the Executive Conference, please click on the session title.

Saturday, August 25, 2012
10:30 am - 6:30 pm Registration and Dinner Seating Desk
Broadmoor Foyer Hall
12:45 - 2:15 pm Board Health and Wellness Committee Meeting
West CD, Broadmoor West Building
1:00 - 3:00 pm Sales Agency Committee Meeting
Delano, Broadmoor West Building
2:00 - 4:00 pm Industry Affairs Council Meeting
West AB, Broadmoor West Building
2:00 - 4:00 pm Scientific and Regulatory Affairs Council Executive Committee Meeting
Louis Stratta, Broadmoor West Building
2:30 - 4:30 pm Finance and Audit Committee Meeting
McGrew, Broadmoor West Building
6:00 - 7:00 pm Welcome Reception

Lakeside Terrace, Broadmoor Main Building

Sponsored By:

Sunday, August 26, 2012
7:00 am - 6:30 pm Registration and Dinner Seating Desk
Broadmoor Hall Foyer
8:00 - 10:30 am Singles Tennis

Sponsored by:
7:30 - 10:30 am GMA Board of Directors Breakfast and Meeting 

Rocky Mountain Foyer, Broadmoor West Building


Sponsored by:

8:00 - 10:00 am Sales Committee Meeting
Rocky Mountain A, Broadmoor West Building
8:00 - 10:00 am Associate Member Council Meeting
Rocky Mountain C, Broadmoor West Building
11:00 - 4:00 pm GMA Golf Classic

Sponsored by:

Join industry friends and colleagues for this time-honored tradition. The annual Executive Conference best ball scramble will take over the Broadmoor’s championship East and West Courses. 
Spots will be filled on a first-come, first-served basis. Contact Jamie Cowling.  
11:30 - 4:00 pm Mixed Doubles - Tennis
Sponsored by:
1:30 - 2:30 pm Signature Sessions
Deterrence and Detection: Aggressive Anti-Counterfeiting Strategies to Protect the Supply Chain
Broadmoor Hall C

Hear what the industry is doing to deter counterfeit goods from entering our supply chain. Industry and regulatory experts from the Department of Homeland Security will share strategic and tactical ways to address threats, benefits of public-private initiatives and the work needed to formulate a comprehensive strategy.

Steve Perlowski, Vice President, Industry Affairs and Member Relations, National Association of Chain Drug Stores

Rana Saoud, Special Agent/National Program Manager, Global Outreach and Training Unit, National IPR Coordination Center

DeeJay Smith, Brand Protection Manager, The Procter & Gamble Company


Shopping in the Age of Mobile
Broadmoor Hall F

Smartphones have become consumers most-valued shopping companionas adoption surges past 50 percent in many markets. More than half of shoppers with smartphones are using their devices to perform retail-related activities while in a brick-and-mortar store, bridging the gap between the physical and digital worlds. Local offers, mobile coupons, digital shopping lists, peer reviews, QR codes, personalized offers all present new opportunities for brands to connect with their target audience at the exact point of need to increase consumer conversion. This session will share insights and case studies illustrating how brands can successfully navigate this changing landscape.

John Caron, Vice President, Marketing, Catalina

Doug Rozen, Senior Vice President, General Manager, MXM’s Mobile Practice, The Hyperfactory

Lisa Sharples, President, AllRecipes.com

2:30 - 3:00 pm Networking Break
Broadmoor Foyer Hall

Sponsored by:
3:00 - 4:00 pm Signature Sessions

California Biotechnology Labeling Ballot Initiative
Broadmoor Hall DE

In the November election, California residents will vote on a ballot measure pushed by a passionate group of activists, non-governmental organizations and organic food manufacturers that would make it illegal to sell products in California that might contain any amount of genetically modified ingredients unless it is labeled as such. Hear the latest update on the campaign to defeat this measure.

J.P. Bilbrey, President and Chief Executive Officer, The Hershey Company

Louis Finkel, Executive Vice President, Government Affairs, Grocery Manufacturer Association

4:00 - 5:00 pm Golf and Tennis Awards Reception

Sponsored by:
6:00 - 6:45 pm Chairman's Reception
International Center Pavilion

Sponsored by:


6:45 - 9:30 pm Chairman’s Dinner and 28th Annual Hall of Achievement Award Presentation
International Center

Sponsored by:


Chairman's Lecture

With a remarkable record of achievement, General Stanley McChrystal is the true definition of a courageous leader. He has been widely praised for creating a revolution in warfare that fused intelligence and operations. He is also known for developing and implementing the counter-insurgency strategy in Afghanistan and for creating a comprehensive counter-terrorism organization that revolutionized the way military agencies interact and operate.

A four-star general, he is the former commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command (JSOC), which oversees the military's most sensitive forces. McChrystal's leadership of JSOC is credited with the 2003 capture of Saddam Hussein and the 2006 location and killing of Abu Musab al-Zarqawi, the leader of al-Qaeda in Iraq.

In the Chairman's Lecture, McChrystal will share his field-tested leadership lessons, stressing a uniquely inclusive model that focuses on building teams capable of relentlessly pursuing results. Citing stories from his career, McChrystal will reveal a four-star management strategy, concentrating on openness, teamwork, and forward-thinking.

Sponsored by:

Monday, August 27, 2012
7:00 am - 6:30 pm Registration and Dinner Seating Desk
Broadmoor Hall Foyer
7:30 - 9:00 am Continental Networking Breakfast
Broadmoor Hall Foyer

Sponsored by:
9:15 - 10:15 am "Coffee With..." Sessions

Win-Win-Win Collaboration: Sam’s Club’s Joint Business Planning
Broadmoor Hall D

Today’s discriminate consumers require a differentiated retail experience without compromising value or innovation in products. The panel will explore Sam’s Club’s Joint Business Planning program, share innovative and profitable ways their companies have succeeded in gaining growth and a competitive edge with Sam’s Club Members, and provide insights on how companies can apply the same learning’s to their business.

David E. Dudick, Senior Vice President, President – Bakeries and Foodservice, General Mills, Inc.

Sean Fallmann, President, North American Consumer Business, Georgia-Pacific LLC

Melvin Landis, Chief Retail Sales Officer, Coca-Cola Refreshments

Charles Redfield, Executive Vice President and Chief Merchandising Officer, Sam's Club

Moderator: Art Ash, Principal, Deloitte Consulting LLP


Brand New Order: Creating Consumer, Company and Shareholder Value
Broadmoor Hall C

The consumer products industry environment is volatile and ambiguous. Consumers, customers and competitors are changing and companies need to reshape the way they create, capture and deliver value to all stakeholders.

In this session, industry experts will identify the critical success factors that companies need to reinvent their business model, sharpen their execution and improve the way they engage with investors.

William B. Cyr, President and Chief Executive Officer, Sunny Delight Beverages

Andrew Cosgrove, Global Lead Analyst, Consumer Products Center, Ernst & Young LLP

Tom Ferriter, President and Chief Executive Officer, Bush Brothers & Company

Moderator: Patricia Novosel,  Partner, Ernst & Young LLP


Winning Where it Matters – A More Surgical Approach to Capture Elusive Growth
Broadmoor Hall B

This interactive retailer-manufacturer panel will challenge the conventional wisdom for capturing growth by discussing how to capture a disproportionate share of growth pockets by harnessing high growth channels and engaging with US Hispanic consumers.  

Mr. Thomas F. Corley, President of Sales, Kraft Grocery Company, Kraft Foods Global, Inc.

Kees Kruythoff, President, Unilever North America

J.K. Symancyk, Chief Operating Officer, Meijer, Inc.

Moderator: Kari Gentry Alldredge, Senior Expert, McKinsey & Company, Inc.

Moderator:   Gregory Kelly, Partner, McKinsey & Company, Inc.


Four Major Trends Redefining Growth Opportunities
Broadmoor Hall A

This session will center on how both retailers and manufacturers are both enhancing and/or altering their current capabilities to meet the emerging competitive environment.   The discussion will center on four emerging trends reshaping the industry:  A new consumer mindset, technology enhanced shopping, on-line encroachment, and format and merchandising innovation.  From in-store technologies to smart phone applications, the creation of needs and usage-based merchandising platforms, new price/value equations, and finally highly intensified shopper dialogues - all approaches currently emerging as a new range of competitive differentiators. 

The ultimate goal is to change the shopping experience thereby increasing spend and trips – as well as improve profitability.  This session reviews strategy to action – what is working and what is not.

Abeer Bhatia, General Manager of Global Loyalty, American Express

David E. Bornmann, Vice President of Product Business Development, Grocery/Non-Foods, Publix Super Markets, Inc.

Tom Furphy, CEO and Managing Director, Consumer Equity Partners

Grant J. LaMontagne, Senior Vice President and Chief Customer Officer, The Clorox Company

Joseph Sheridan, President and Chief Operating Officer, Wakefern Food Corporation

Moderator: Thom Blischok, Chief Retail Strategist and Senior Executive Advisor, Booz & Company


Analytics 2020:  A Growth Odyssey
Broadmoor Hall F

Predictive analytics capabilities are driving new economic models and relationships between CPG manufacturers and retailers.  Learn how the next generation of automated, predictive analytics capabilities will shape the growth agenda in the decade to come and redefine the consumer and shopper value proposition.

Robert S. Holston, Executive Vice President and Division Leader, Symphony Analytics, North America

Christopher Witte, Vice President, Customer Development, Hillshire Brands


Profitable Growth: Driving the Demand Chain
Broadmoor Hall E

The demand chain refers to a part of the value chain that creates profitable growth by driving customer interaction with a brand.  Companies need to not only understand the nature of demand, but have the ability to create demand, repeatedly, in any channel of the customer’s choosing. Social media and digital tools have raised the bar by empowering consumers with product information and are increasingly influencing brand loyalty. In this session we will discuss both manufacturer and retailer perspectives on keeping up with the new age consumer, using the ever increasing amounts of consumer information to develop insights and drive the innovation process, the importance of synchronizing demand and supply chains, and the need to improve collaboration both within the company and with external partners... all to drive profitable growth.

Ian R. Friendly, Executive Vice President; Chief Operating Officer, U.S. Retail, General Mills, Inc.

John J. Greener, Managing Director, Retail and Consumer Advisory Practice, PricewaterhouseCoopers LLP

Dan Vucovich, JR., Senior Vice President, President U.S., The Hershey Company

Moderator: Richard Miskewicz, Managing Director, PricewaterhouseCoopers LLP

10:15 - 10:45 am Networking Break Broadmoor Hall Foyer

Sponsored by:
10:45 - 12:00 pm Strategic Issues Sessions

Serving Up the Starbucks Experience through Value Chain Optimization
Broadmoor Hall E

Hear how Starbucks is fueling growth and competitive advantage for its retail, CPG and ecommerce businesses through a value chain that combines insights-driven marketing, sales and new product introduction strategies with an innovative supply chain for good model. Starbucks continues to transform its value chain to enable growth and sustainability, meet the evolving needs of consumers around the world and deliver the renowned Starbucks Experience.

Kate Newlin, Principal and Founder, Kate Newlin Consulting

Ric Schneider, Senior Vice President, Global Procurement, Starbucks Coffee Company

Dr. Mary Wagner, Senior Vice President, Global Research and     Development/Quality and Regulatory, Starbucks Coffee Company

Moderator: Daryl Brewster, Founder and Chief Executive Officer, Brookside Management, LLC


Making Innovation Stick: The Keys to Long-term Success
Broadmoor Hall C

Crack the code of multi-year in-market success stories with analysis of 8 years of new initiative launches. Learn the key levers that were instrumental to long-term staying power as this research explores consumer interest, marketing support patterns, and buyer behaviors to yield prescriptions for innovation success in year one and beyond.

Barry Calpino, Vice President, Global Breakthrough Innovation North America, New Product Development, Kraft Foods Group

Vicki Gardner, Senior Vice President, Product Innovation, Nielsen North America


Reinvigorating North American Manufacturing
Broadmoor Hall A

U.S. manufacturing has expanded for the past 30+ months in some industries due to jobs coming back to the US, and in some due to increased manufacturing productivity. In this session, a panel of CEOs will discuss strategies to reinvigorate CPG manufacturing, how to balance efficiency with innovation and developing a high performing workforce.


Jeffrey Ansell, Chairman, President and Chief Executive Officer, The Sun Products Corporation   

William G. Gisel Jr., President and Chief Executive Officer, Rich Products Corporation

Daniel J. Meckstroth, Vice President and Chief Economist, Manufacturers Alliance for Productivity and Innovation

Richard Smucker, Chief Executive Officer, The J. M. Smucker Company

Moderator: Eric Spiegel, President and Chief Executive Officer, Siemens Corporation


The e-Commerce End Game: How to Play Offense and Defense
Broadmoor Hall F

The retail landscape is shifting dramatically as the rise of e-commerce drives retailers to reassess their supply chains and business models. Manufacturers are equally at-risk, but have been slower to react to the shift. The pressure to respond is real and urgent: digital is driving growth in channels where some manufacturers barely play today. Hear industry experts share unique points of view on how manufacturers can take steps to stay ahead of the curve and win now with the customers and channels of the future.

Jeff Gell, Senior Partner and Managing Director, The Boston Consulting Group

Tina Sharkey, Former Chairman and Global President, BabyCenter LLC for Johnson & Johnson

Richard Tarrant, Chief Executive Officer, MyWebGrocer

Alex Tosolini, Vice President, Global eBusiness, The Procter & Gamble Company

Moderator: Jean-Marc Bellaiche, Senior Partner and Managing Director, The Boston Consulting Group

Formula for Growth: (Innovation)Big Data, Analytics
Broadmoor Hall D

This past January at the World Economic Forum in Davos, Switzerland, “Big Data” was a central topic as world leaders and leading economist compared it to factors of production and assets like “currency and gold”.  This session will focus on how CPG companies are harnessing Big Data for driving the top /bottom-line, with a specific focus on how innovation in conjunction with Big Data and Analytics is a formula for growth.

Welcome and Introduction: Pat Conroy, Vice Chairman and U.S. Consumer Products Leader, Deloitte Consulting LLP

Tom Davenport, Visiting Professor, Harvard Business School, and best selling author

Marcus Shingles, Principal, Deloitte Consulting, LLP - Consumer Products Business Insights and Analytics Leader

12:15 - 2:00 pm Leadership Luncheon and CPG Award Presentation
International Center

Sponsored by:
In the Leadership Luncheon, Peter Diamandis will share how organizations can
incentivize breakthroughs and reinvent their industries, along with stories of innovations that are changing the way we think, work and educate future generations. As the creator of the X Prize Foundation and a pioneer in personal space flight, he promotes intelligent risk-taking, maverick thinking, and environments where failure is allowed
and celebrated.
2:15 - 3:30 pm Executive Leadership Sessions
CEO Priorities in a Volatile World
Broadmoor Hall B

In a world that is increasingly volatile, learn from more than 1700 face-to-face interviews, how CEO’s are moving beyond incremental change to cope creatively with a complex and interdependent global environment.

As CEOs face new expectations, learn why creativity has emerged as the single most important leadership quality needed to handle uncertainty and change.

Steve Brown, General Manager, Consumer Products Industry, IBM

Carrie Jones-Barber, Chief Executive Officer, Dawn Food Products, Inc.

Accelerating the Call for Growth and Collaboration
Broadmoor Hall A

PepsiCo’s senior leadership recently shared a call-to-action to address how unprecedented change in technology, store formats, the supply chain, and social media are changing the retail landscape.  Retailers and manufacturers will need to embrace the “Next Generation of Collaboration” that will be required to drive the industry’s growth and profitability. In this spirited session, hear from an executive panel representing retailers, manufacturers and food brokers, who will share how they are leveraging different go-to-market strategies with a common theme of adapting to the changing consumer and shopping experience.

Anne Fink, Senior Vice President, PepsiCo Sales, PepsiCo, Inc.

Robert E. Hill, Jr., President and Chief Executive Officer, Acosta Sales & Marketing Company

Lisa Klauser, Experienced Industry Executive and Advisor

Donald R. Knauss, Chairman and Chief Executive Officer, The Clorox Company

Fred Morganthall, President and COO, Harris Teeter, Inc.

John S. Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Scott Schnuck, Chairman and Chief Executive Officer, Schnuck Markets, Inc.

Moderator: James B. Coleman, Partner, Accenture

6:00 - 7:00 pm President's Reception
International Center Pavilion

Sponsored by:

7:00 -10:00 pm President's Dinner and
Entertainment with
Kenny Loggins

International Center

Sponsored by:

Come ready for an exciting evening of dinner and dancing in a fun, casual atmosphere with entertainment by Kenny Loggins! By any standard, Kenny Loggin’s commercial impact has been extraordinary - in a world of one hit wonders, Loggins has enjoyed hit songs in four straight decades, including massive smashes like "Footloose", "I'm Alright" from Caddyshack, and "Danger Zone" from Top Gun.

President’s Dinner Seating/Table Reservations

Upon your arrival at The Broadmoor, please sign up for a seat or table for the President’s Dinner. If you want to be seated with specific guests, please bring the names of the people that you have personally invited and confirmed acceptance with to the dinner sign-up desk in Broadmoor Hall. A table will be assigned to those not reserving a full or partial table of 10.

A special thank you to our conference partners
for sponsoring the following:


Conference App

Hospitality Area
Pocket Guides

Conference Bags



Hotel Keys