GMA Leadership Forum at The Greenbrier


GMA Leadership Forum at The Greenbrier

General Program Agenda Overview

Please see the schedule below for the program at-a-glance and list of speakers. Or download the printer friendly PDF version. Check frequently for programming updates, program is subject to change.

To view session presentations, click on the headline of the presentation that you would like to view.

  • Thursday, July 28

    7:00am – 5:00pm Conference Registration and Dinner Desk
    9:00am - 12:00pm GMA Science & Regulatory Affairs Council Executive Committee Meeting
    9:00am - 2:00pm GMA Information Systems Committee Meeting
    11:00am - 1:00pm           GMA Industry Affairs Council Meeting
    12:00pm - 5:00pm Partner Power Connect
    Returning in 2016 due to its continued success, GMA member companies have the chance to meet one-on-one with various Principal and Partner-level Associate Members during a 45-minute exchange session. This is a phenomenal opportunity for both participants to understand respective goals and resources to better align capabilities with innovation.
    Participating companies include:
    • Advantage Group
    • Cognizant
    • IRI
    • Label Insight
    • Nielsen
    • Microsoft
    • Quri
    • Sonoco Products
    To secure your appointments with these companies, please contact Andrew Coffey at and let him know that your organization would like to participate in the Partner Power Connect sessions.
    12:45pm - 2:45pm                GMA Finance and Audit Committee Meeting
    1:00pm – 4:00pm GMA Science and Regulatory Affairs Council Meeting
    2:00pm – 5:00pm GMA Sales & IDAC Committee Meeting
    3:00pm – 5:00pm GMA Executive Committee Meeting


  • Friday, July 29

    8:00am – 9:00am Board Committee on Health & Wellbeing Meeting & Breakfast
    8:00am - 10:00am Board of Directors Meeting: Personal Care and Household Products Issues
    9:30am - 11:30am Board of Directors Meeting: Food and Beverage Issues
    12:00pm - 2:00pm Board of Directors Meeting & Lunch 

    8:00am - 4:00pm

    Partner Power Connect
    10:00am – 12:00pm GMA Advisory Council Meeting
    10:30am - 2:00pm 
    Emerging Leaders Program
    11:00am - 4:00pm GMA Human Resources Share Group Meeting
    1:00pm - 4:00pm CFO Committee Meeting
    2:00pm - 6:00pm

    Marketplace Forum
    Sponsored by: SAP

    The value chain in consumer goods works best when all sides come together to discuss how to become more effective in day to day alignment and spur innovative ways to improve in the future. This session is a first time addition to the GMA Leadership Forum, taking place in four, 45 minute discussions. Several leading retailers and channels of distribution will have the opportunity to share their strategies and collaboration opportunities with attendees in an intimate setting.  Hear directly from the source on the topics that are most critical within their side of the value chain.


    BJ's Wholesale Club
    The leading operator of membership warehouse clubs in the Eastern United States, BJ's Wholesale currently operates  213 Clubs in the 15 states from Maine to Florida and employs more than 25,000 team members.  Come listen to Chris Baldwin, President and Chief Executive Officer, as he shares his thoughts on the wholesale business, its new Pick Up & Pay Model and how CPG companies can partner with BJ's to drive results.  Baldwin brings more than 30 years of experience as an executive in the retail and consumer products industries including Kraft Foods (Nabisco), The Hershey Company, and Procter & Gamble.
    Christopher Baldwin, President and Chief Executive Officer, BJ's Wholesale Club


    Independent Retailers
    With over $131 Billion in annual US sales and 21,000 stores, the independent supermarket channel has long been recognized as merchandising innovators, leaders in fresh and masters of localization and differentiation.  As retail industry consolidation, channel dynamics and consumer tastes rapidly evolve, the winners in this segment are focused on creating differentiated shopping experiences and value propositions to drive shopper loyalty and topline growth.  In the session hosted by the National Grocers Association, independent supermarket leaders will share unique perspectives on activating shoppers, format innovation and opportunities for collaborative growth.
    Peter Larkin, President and Chief Executive Officer, National Grocers Association
    Daniel Shanahan, President and Chief Operating Officer, Buehler’s Fresh Foods
    Mike Stigers, Executive Vice President and President, Wholesale and Supply Chain Services, SUPERVALU INC.


    Publix Super Markets Inc.
    Publix has been recognized as one of Fortune's 100 best companies to work for 19 consecutive years. They now operate in 6 SE states with Virginia recently announced. Come listen to their thoughts on growth, customer satisfaction, culture and support of their communities.  They will share their collective business results and thought leadership on how CPG manufacturers can partner to drive center store sales together.
    Todd Jones, Chief Executive Officer and President, Publix Super Markets, Inc.
    Dave Bornmann, Senior Vice President of Product Business Development, Publix Super Markets, Inc.

    2:30pm - 6:00pm CEO Leadership Forum
    6:15pm - 7:00pm Opening Reception
    7:15pm - 9:00pm CEO Leadership Forum & Emerging Leaders Dinner
  • Saturday, July 30

    6:30am – 5:00pm Conference Registration
    7:00am- 1:00pm Dinner Desk
    7:15am - 8:45am 

    Breakfast & Keynote Signature Series
    Featuring: General Colin L. Powell, USA (Ret.)
    Sponsored by: PwC

    One of the most admired men in America, General Colin Powell has been a leader for most of his life, having led troops as a military leader, chairman of the Joint Chiefs of Staff and secretary of state. But Powell believes a leader is more than just his or her title. Drawing on examples garnered from experience as both a leader on the world stage and as eyewitness to leadership in action, Powell will illustrate for the audience precisely what it takes to be a leader, providing strategies for “taking charge” during times of great change and great crises. Powell will demonstrate how to remain focused, take responsibility and work towards improving processes, organizations and people.

    9:00am - 10:00am

    Executive Leadership Tracks
    Charting a Recovery for Big Food
    Charting a Recovery for Big Food - Hartman Slides

    In an era of instant communication - and miscommunication - fueled by the growth of social networks, consumers are increasingly organizing into "food tribes." But, who should manufacturers listen to: mass growers and producers who see industrial farming of homogeneous crops as the solution to potential looming global starvation; or consumers who demand their food be gluten-free, organic, free-range, ethically processed, and/or locally raised from heirloom seeds? Understanding how the current food revolution may play out - and what's on the horizon in terms of the next generation drivers of consumer purchase behavior - will allow major food manufacturers to chart effective and sustainable strategies to retake lost ground and return to above-market growth trajectories. This panel, made up of futurists and food executives, will discuss what's on the horizon, consider potential future scenarios, and provide insight into how large food manufacturers can retake their future.
    Randy Burt, Partner, A.T. Kearney, Inc.
    Laurie Demerritt, Chief Executive Officer, The Hartman Group

    Dave Donnan, Partner and Global Leader of the Food and Beverage Practice, A.T. Kearney, Inc.
    Ryan Mathews, Chief Executive Officer, Black Monk Consulting
    Jenny Verner, President North America Specialty Seeds & Oils, Cargill, Inc.

    The Impact of Digital on Center Store
    Evolving technology is challenging the status quo of center store shopping. Whether it’s precision targeting at the household level or data and analytics centered on understanding the pure online shopper, the proliferation of digital engagement creates new opportunities to drive shopper loyalty. Join us as we host a panel of C-level industry leaders in a conversation about the impact of click and collect on center store shopping behaviors, the development of the new replenishment shopping trip and the next generation 360° “connected commerce”. A diverse set of panelists will offer unique perspectives on the key pillars to operating in a digitally influenced environment: understanding, collaborating on, prioritizing, and implementing the next generation of digital strategies and capabilities destined to continue to reshape the center store shopping experience. This session promises to be both thought provoking as well as challenging current operating model strategies across both the Retailer and CPG enterprises.

    Mark Baum, Senior Vice President of Industry Relations and Chief Collaboration Officer, Food Marketing Institute
    Benno Dorer, Chief Executive Officer, The Clorox Company
    Tom Furphy, Cheif Executive Officer, Replenium, Inc.
    Josh Goldman, Senior Vice President, Digital Retail Practice, NA, Nielsen

    Thom Blischok, Chairman and Chief Executive Officer, The Dialogic Group, LLC

    Innovating Beyond Product: Driving Behavioral Change to Build New Businesses
    Companies whose innovation extends beyond simple product performance tend to outperform the S&P 500 significantly.  In consumer products, breakthrough innovation needs to couple new products with innovation in areas such as consumer experience, channel engagement, brand representation, and profit model. While CPGs are open to innovation beyond product, it proves significantly more difficult to break out of historical innovation patterns in practice. Value chain partners, from consumers to retailers and distributors, have all been conditioned to expect new product innovations and line extensions to hit store shelves in ever increasing frequency. Moreover, consumers can be reticent to embrace fundamentally new offerings in well-established categories. Consumers often exhibit "effort-aversion", meaning that even a minimum amount of behavior change can derail adoption of the new. Successfully innovating beyond product means increasing consumer willingness to accept and adopt new offerings that challenge industry conventions. This requires companies to think more deeply about behavioral economics and design for consumers in ways that minimize and seamlessly support behavior change, clearly demonstrate significant new value, and make sense within consumers' existing mental models . When companies pay more attention to the drivers of-and barriers to-behavioral changes, they see greater levels of uptake on new offerings and innovations that go beyond product. This panel will showcase companies with examples of successful new offerings that leveraged behavioral economics to drive consumer adoption and usage.
    Kevin Hartley, Chief Innovation Officer, Keurig Green Mountain
    Simon McLain, Global Leader, Customer & Marketing Strategy, Principal, Deloitte Consulting LLP
    Karl Ronn, Managing Director,
    Tom Schoenwaelder, Chief Commercial Officer for Doblin, Principal, Deloitte Consulting LLP


    10:00am - 10:30am Networking Break
    10:30am – 11:30am Executive Leadership Tracks
    LeaderShift 2020: Recruiting, Developing & Retaining the Next Generation of Talent
    In this session we’ll explore the new normal and future state of how People, Process, & Technology come together to help best in class companies recruit, develop and retain the next generation of talent.

    For the next 20 years, 10,000 Baby Boomers will turn 65 every day. Turnover is up sharply, with 161 million employees changing jobs this year; Harvard Business Review reports that 80 percent of CEOs worry about their companies’ability to find the talent they need, and Gallup reports that only 30% of American workers are engaged at work. Today any kind of employee can be found, but hiring “A” players is not easy and retaining them is harder still.

    The session will feature the wisdom, insights and maybe even some secrets of leadership success from executives at some of the most well respected and accomplished consumer goods & retail organizations today.

    This session will:
    • Discuss best practices from high-performing companies with innovative and successful strategies around succession, recruiting, engagement and retention.
    • Explore how to build an effective recruiting process and pipeline as a competitive advantage.
    • Analyze how the effectiveness of your talent strategy impacts your organization’s growth and profitability.
    • Take away insights about the new market executive DNA required for success in our world of zero based budgets, corporate delayering and the 3-G effect in CPG.

    Kenneth Keller, President, Wrigley Americas, Mars, Incorporated

    Roberto Marques, Executive Vice President & President of North America, Mondelez International, Inc.
    Todd Tillemans, Corporate Executive Vice President of Customer Development, Unilever

    Joseph Hunt, LeaderShift Architect, Hunt Executive Search, Inc.

    A Different Approach for Greater Trade Returns in a Challenging Market
    Today, many CPG companies are struggling to grow as consumer preferences and their price sensitivities have shifted in developed markets. Meanwhile emerging market growth has slowed further exacerbating the growth challenge. Trade spend is increasingly being used as a lever for growth, and customers are expecting more trade dollars as they face their own difficulties. KPMG will lead a panel discussion of industry thought leaders on three topic areas:

    • How big is the trade issue today and what are the factors driving trade performance?
    • How can taking the customers perspective drive better results?
    • What are specific actions companies should consider taking today in terms of better managing strategic trade investments and putting in place better management systems?

    James L. Dinkins, Chief Retail Sales Officer, The Coca-Cola Company
    David Newman, Chief Insights Officer, CROSSMARK
    Haluk Nural, Senior Vice President, Retail, dunnhumby
    Joel Rampoldt, Consumer Markets Strategy Leader, KPMG LLP

    David Roszmann, Consumer Markets Strategy Managing Director, KPMG LLP

    Out With the Bad, in With the Good: How Leaders Think About Complexity
    While consumers continue to look for new benefits, flavors and packs, each change to the assortment adds significant complexity for manufacturers. Leaders in CPG are taking a new approach to tackling this complexity challenge. This session discusses the cost of complexity to Consumer Product companies, and key principles in the management and mastery of complexity. We will define the current challenge to the industry, discuss historical approaches and beliefs, and discuss new guiding principles for complexity mastery. Supporting this discussion will be an expert panel to discuss sources of complexity and actions they have taken / are taking to master complexity.

    Andy Callahan, President, Retail Packaged Brands, Tyson Foods, Inc.
    John Ellenberger, Senior Vice President and General Manager for U.S. Dairy Foods, Land O’ Lakes, Inc.
    Timothy Toll, Chief Customer Officer, Pharmavite LLC.

    Kari Alldredge, Master Expert – Entity Partner, McKinsey & Company Inc.
    Curtis Mueller, Partner, McKinsey & Comp
    any Inc.

    12:00pm - 1:00pm      
    Leadership Luncheon & Award Presentation
    Sponsored by: Wipro
    1:00pm – 2:00pm

    Keynote Signature Series
    Featuring: Greg Foran, President and Chief Executive Officer, Walmart U.S.
    Sponsored by: Nielsen

    2:00pm - 3:00pm

    Executive Leadership Tracks

    Digital Talent Revolution – Winning Digital Talent
    Digital marketing and ecommerce are not only the future, they are here and now!  Digital advertising already represents a third of all ad spending in the U.S. today and is predicted to reach parity with TV by 2017.  But do today’s marketers have the skills they need to operate in a digital world?  New BCG research shows that they have a ways to go—and that the gaps and shortfalls are bigger than many assume.  The companies that act now to transform their marketing and ecommerce capabilities will be much better positioned to connect with their consumers and harness the growth of ecommerce in the years to come.

    BCG joined forces with Google and a team of marketing industry experts to form the Talent Revolution Initiative. In this session, we will share key insights on digital marketing capabilities and future requirements to put the right organization and capabilities in place to win in the digital world.  We will hear from leaders of some of the most disruptive players in consumer goods as well as an established leader and get their perspectives on how they are pursuing and winning digital talent.

    Chieh Huang, Co-Founder and Chief Executive Officer, Boxed Wholesale
    Jeff Raider,
    Co-Founder  and Co-Chief Executive Officer of Harry’s, Inc. and Co-Founder of Warby Parker
    Eva Sage-Gavin, Senior Advisor,
    former Executive Vice President, Global HR & Corporate Affairs, Gap Inc & Sapient Board Director, The Boston Consulting Group

    Navigating the Last Mile
    Nearly two decades ago, just as e-commerce was taking off, a group of players—Webvan, Urbanfetch, HomeGrocer, and Kozmo—emerged to claim their share of the home-delivery market. Within a few years most of the start-ups flamed out in spectacular fashion—something we predicted in a white paper entitled “The Last Mile to Nowhere”.

    The Last Mile continues to present opportunity and challenges—notwithstanding the 18 percent annual growth rate of US Internet sales which now totals over $300 billion. And despite the entry of a new wave of crowdsource start-ups such as Instacart, Uber, and Curbside, the Last Mile is increasingly a battle among traditional retailers and, in some cases, CPG companies seeking direct access to their loyal consumers. Today, companies approach the Last Mile making nuanced trade-offs among speed, variety, and convenience. The right combination entails a complex set of compromises that depend on the product type, consumer segment, shopping occasion, and retailer/manufacturer positioning.
    Brent Beabout, Senior Vice President, eCommerce Supply Chain, Walmart
    Derek Mansfield, Chief Revenue Officer, Relay Foods

    Ryan Quinlan, Head of Product Operations, Google Express

    Tim Laseter, Managing Director, PwC – Strategy&


    Driving Growth Through Store Level Merchandising Excellence
    Historically the CPG industry has relied primarily on broad industry trends and new product launches to continue its growth trajectory. Today these same trends, including population growth, demographic changes, health trends, and shopper habits & practices, are challenging our ability to grow topline sales using the same tactics and strategies we’ve used in the past.

    While the macro challenges are substantial, underneath these larger trends exists significant opportunity for growth. This previously hidden opportunity lies within the individual stores of our industry. In any given store in any given week, there is always growth potential through more efficient supply chain management, improved ROI from promotional trade spend, and better in-store execution for both everyday shelf heath and secondary shelf location. The challenge has always been how to see it and then act on it to increase sales both in-cycle and through planning optimization.

    Unlocking this growth is increasingly possible, but it requires new data, new technology, and new tactics be adopted based on the store level understanding of in-store conditions combined with a stronger link to strategy, planning, execution, and post sales analysis. In this session, attendees will hear from CPG executives who are driving growth through a commitment to merchandising excellence at the individual store level.
    James Dinkins, Chief Retail Sales Officer, The Coca-Cola Company
    Brian George, President & Chief Executive Officer, Alex Lee, Inc.
    John T. Linehan, Executive Vice President, Strategy & Business Development, King's Hawaiian Holding Company
    Roberto Marques, Executive Vice President and President of North America, Mondelez International, Inc.
    Glen Walter, Vice President, Retail Sales, Idahoan Foods, LLC

    Justin Behar, Chief Executive Officer & Co-Founder, Quri, Inc.

    Reframing Media Effectiveness Around the Consumer
    As media channels become increasingly fragmented and glutted with advertising, over-inundated consumers are experiencing marketing message burnout. As a result, many advertisers struggle to cut through the clutter to find their exact target with the right message in the right place. Further complicating the landscape, many of the media measurement tools available to manufacturers lack the granularity to connect exposure to in-store sales at the household level. For the first time, General Mills and 84.51° will present their ongoing journey to increase the relevance of GMI’s communications and boost media spend efficiency.  They will highlight their mission to systematically hold programmatic and innovative media accountable to in-store sales at the household level. Armed with 84.51’s expansive national data asset, General Mills is advancing their organization’s approach for maximizing targeting and measurement accuracy in an ever-changing field, and setting new precedents for managing media effectiveness across the industry.

    Discover how to connect online and offline behavior to understand high priority consumers and execute highly customized strategies that drive selective KPIs.  Hear case studies from GMI and 84.51° on their approach, including learning plan design and implementation. Learn how GMI connects disparate insights across the organization to bring an integrated view of media effectiveness to bear.
    Molly Hjelm, Director, Omni Channel Media, 84.51
    Heather Niemczycki,
    Global Consumer Insights, Connected Measurement, General Mills, Inc.

    3:00pm – 3:15pm Networking Break
    3:15pm - 5:15pm Keynote Signature Series
    Your Business, Your Industry, Your Association
    Join a panel of members from the Board of Directors of the Grocery Manufacturers (GMA) to hear how the leading policy, commercial, and regulatory issues are impacting your businesses.  These CEOs will address how issues such as GMO labeling, SmartLabel, TSCA reform, product safety, the changing trading partner landscape, and ingredient safety are being managed by GMA and it’s member companies and learn how you and your team’s can get involved.
    Jeffrey Ansell, Chairman, President and Chief Executive Officer, The Sun Products Corporation
    J.P. Bilbrey, Chairman, President and Chief Executive Officer, The Hershey Company
    Tom Ferriter, President and Chief Executive Officer, Bush Brothers & Company
    Richard Smucker, Executive Chairman of the Board, The J.M. Smucker Company

    Richard Kauffeld Jr., Principal, Retail & Consumer,
     PwC – Strategy&

    Hall of Achievement Award Presentation
    Ed Crenshaw, Former Chief Executive Officer, Publix Super Markets, Inc.

    6:30pm - 7:15pm Sunset Reception
    7:15pm - 9:00pm
    Industry Celebration & Concert
    Featuring: The Beach Boys

    Sponsored by: IRI
  • Sunday, July 31

    6:30am 5:00pm Conference Registration
    7:15am – 8:00am Continental Breakfast
    8:00am – 9:00am Executive Leadership Tracks

    Trade Promotions in a Digital World
    Change is always difficult.  With the ever-increasing costs, trade promotions need to change.  Digital transformation of your trade promotion area is proving to save operational money and also increases sales. Digital methods provides a model to allow for reduction in promotional costs, better promotion tracking, quantifiable return-on-investment, stronger shopper-and-consumer behavioral understanding and improved retailer collaboration.

    This lively session will be broken into two segments:

    Segment One - Industry insights into the present state of direct-to-consumer promotions including the cost efficiencies associated with digital promotions and quantification of return on investment related to digital trade promotions.

    Segment Two- Discussion with CxO-level panelists discussing the changing landscape of direct-to-consumer promotions driving cost efficiencies; better collaboration with retailers via digital promotions; quantifying trade promotions; and the requirements to have a 360-degree of the shopper, consumer and household driving top-line growth.
    Tony Bender, Chief Information Officer & VP Global Business Services, Edgewell Personal Care
    Jane Hilk, Former Chief Marketing Officer & President, Kraft Foods

    Kate Sayre, Global Head, Consumer Goods Strategy, Facebook, Inc.
    John Rossi, GM & Global Leader, Consumer Goods Consulting, Wipro

    Getting Smart About SmartLabel

    At the GMA Leadership Forum in 2015, attendees were introduced to the SmartLabel™ initiative, an effort to bring greater transparency to consumers about the products they use and consume. A year later, we’re updating members on the progress of this initiative, sharing key learnings from the CPG brands and technology partners that were early adopters, and introducing best practices for brands considering participation in the initiative.

    Jim Flannery, Senior Executive Vice President of GMA will open the discussion with a SmartLabel update, including adoption rate and key findings around how consumers are accessing, using and sharing the data. A panel discussion, led by GMA data partner Label Insight and executives from leading brands will provide best practices around product transparency, guidance on implementation and common challenges, and case studies highlighting “big wins” to date. Attendees will walk away with a better understanding of the value transparency and the SmartLabel initiative it can create for their business and an understanding of the tools and resources needed to participate in the initiative.

    Brendan Foley, President – Global Consumer Business & North America, McCormick & Company, Inc.
    Julia Sabin, Vice Presdent, Government Affairs & Corporate Responsibility, The J.M. Smucker Company
    Todd Tillemans, Corporate Executive Vice President & President of Customer Development, Unilever

    Paul Schaut, Chief Executive Officer, Label Insight, Inc.

    Mondelez: “Utilizing Supply Chain as a Competitive Advantage”
    In today’s environment with instant communication, viral sharing, data overload, rapid technology changes and people shifting from one organization to another, it is becoming more and more difficult to find, develop and sustain competitive advantage based on a few competencies.

    Developing a significant and sustainable competitive advantage in supply chain requires a different way of thinking about supply chain performance and structuring.

    With a new and holistic focus on the entire organization as a “value chain” where all participants are fully integrated and share a common vision of goals, processes and information sharing, Mondelez has transformed its entire business by utilizing supply chain as competitive advantage. This has been done in collaboration with EY across a global team.

    Daniel Myers, Executive Vice President, Integrated Supply Chain, Mondelez International, Inc. will exclusively share and speak about the Mondelez’ journey with focus on 3 keys to success:

    • Global focus on revenue growth and expanding margins
    • Supply chain as a competitive advantage
    • Global people strategy

    Daniel Myers, Executive Vice President, Integrated Supply Chain, Mondelez International, Inc.


    9:30am - 11:30am







    Keynote Signature Series

    Exploring and Prioritizing Industry Drivers in a Changing World
    The consumer goods industry is at an inflection point, with revolutionary changes underway defining a new normal. As consumers continue to demand healthier lifestyles and products, the channels to consumers are becoming increasingly blurred with greater expectations for product customization. Volatility brought on by fluctuating consumer demand, commodity prices and economic pressures will increase, and new forms of competition will enter the picture. Consumer goods companies are faced with the challenge of how to increase value and profits today while preparing for success tomorrow. Join a diverse and distinguished panel of leading C-level executives in a provocative discussion of industry imperatives and transformation. We will use key findings from the annual Consumer Analyst Group of New York conference (CAGNY) to guide the discussion. The session will include a pragmatic, real-world discussion of how the panelists are addressing the industry's critical strategic priorities - and market disruptions.
    Albert Carey, Chief Executive Officer, North America, PepsiCo, Inc.
    Drew Facer, President and Chief Executive Officer, Idahoan Foods, LLC
    Kenneth Keller, President Wrigley Americas, Mars, Incorporated           Christopher Policinski, President and Chief Executive Officer, Land O’Lakes, Inc.
    Carolyn Tastad, Group President, North America, The Procter & Gamble Company

    Shiv Iyer, Managing Director, Accenture Management Consulting

    Leadership in a Changing World
    Featuring: Peyton Manning
    Keynote Session Sponsored By: Accenture

    11:30am - 1:00pm Closing Bar-B-Que
    Sponsored by: Hewlett Packard Enterprise & Intel