GMA Meetings & TPA Coffee With Sessions at FMI Midwinter


The Trading Partner Alliance is pleased to invite all GMA members and attendees of the FMI Midwinter Executive Conference to join us at Midwinter for networking and educational content during ‘Cocktails With’ and ‘Coffee With’ sessions. 

The ‘Cocktails With’ reception will take place Friday evening and is a chance to unwind and connect with friends and colleagues. ‘Coffee With’ sessions are an important opportunity to learn about our industry’s leading efforts to better serve consumers and shoppers by:

  • Putting their needs first
  • Meeting their demands for “better for you” food and non-food products
  • Innovating to bring sustainable products to market
  • Working collaboratively with trading partners
  • Delivering a seamless online/offline search, discovery and purchase experience
  • Promoting transparency in the communication of key product information
  • And cultivating a happy, healthy and productive workforce!

Please note: All Coffee With Sessions are closed to the press.

(Subject to change)

  • Friday, January 23
    5:15 pm – 6:30 pm TPA 'Cocktails With' Reception
    Brought to you by PwC-Strategy&
  • Saturday, January 24
    7:00 am – 7:45 am How Extreme Producers Create Massive Value
    Brought to you by PwC-Strategy&
    Dr. Sviokla has explored extreme value creation, industry disruption and digital transformation of industry and society. His most recent project is the book, The Self Made Billionaire Effect: How Extreme Producers Create Massive Value, which is the first ever study of self-made billionaires and the lessons for corporate executives. In this presentation, Dr. Sviokla will address how extreme producers are now looking at today’s dynamic environment. Dr. Sviokla has an immense background in disruption, growth, and emerging customer behavior and he’s created some of the very first thought leadership on the coming world of digital competition. He has extensively published in many journals including Sloan Management Review, WSJ, Financial Times, and appeared on CNBC, Bloomberg and Fox News.
    Dr. John Sviokla,
    Principal, Leader, PwC Global Thought Leadership

    John Maxwell, Global Leader, Retail & Consumer Industry, PricewaterhouseCoopers LLP
    8:00 am – 8:45 am

    Modern Family Decision Making
    Brought to you by IRI
    Millennial families already spend more than $90 billion annually on consumer packaged goods, and sales and brand allegiance potential abounds as they grow in size and spending power. This is a must-win market for CPG companies, and it’s a market unlike any before it. Join us as we uncover remarkable new insights into millennial family decision making and discover how Kraft is using these findings to renew and restore some of its most iconic brands.
    George Carey, The Family Room
    Deanie Elsner, Executive Vice President and Chief Marketing Officer, Kraft Foods Group
    Robert I. Tomei, President, Consumer & Shopper Marketing, IRI


    9:00 am – 9:45 am Meeting the Consumer Demand for More Sustainable Product Choices
    Consumer groups and NGOs have concerns about the environmental and social impacts of product use. Retailers and manufacturers are working to meet consumer demands
    by developing more sustainable products but are reaching the limits of what they can do alone. To date, most product sustainability has been undertaken by individual companies,
    resulting in diverse initiatives and approaches, which is ultimately confusing to the consumer. In 2014, Walmart and Target hosted an unprecedented summit to focus on improving sustainability performance in the personal care and beauty industry. Join this discussion to learn how this initiative has taken shape, where it is headed and explore how the industry can make a difference.
    Rob Kaplan,  Director of Product Sustainability, Walmart Stores, Inc.
    Kate Heiny, Director of Sustainability, Target Corporation   
    Jonathan Atwood, Vice President, Sustainable Living and Corporate Communications, Unilever

    Steven Swartz, Partner, McKinsey & Company
    10:00 am –10:45 am Working Together to Deliver Omni-Channel Retailing
    Brought to you by PwC-Strategy&
    Transparency, adaptability and personalization are the new differentiators in retailing.  Shoppers want to shop when they want, where they want, and how they want – all seamlessly with the most personalized shopping experience as possible. To meet these challenges retailers will need new capabilities to balance online and in-store shopping, supply chains which adapt to shopper changing behaviors, mobile applications that simplify choice, and a new retailer and manufacturer collaboration model designed to deliver on the promise of omni-channel shopper driven retailing. Join us to find out what this means for the future.
    Duncan Mac Naughton
    Thom Blischok, Chief Retail Strategist and Senior Executive Advisor, Strategy&

    11:00 am – 11:45am CPG Growth Leaders – Who Are the Winners and Why Are They Winning?
    Brought to you by BCG & IRI
    Which CPG manufacturers were the 2014 growth leaders? In this session, you'll learn about the core drivers of their success and how you can apply these insights to your business. Keep pace with notable industry trends among small, medium and large companies, and determine how you should adapt to set your organization apart as an industry growth leader.
    Jim Brennan, Partner & Manager Director, The Boston Consulting Group
    Dr. Krishnakumar (KK) S. Davey, President, Strategic Analytics & Consulting, IRI

  • Sunday, January 25
    7:00 am – 7:45 am

    Consumer Information Transparency
    In October 2014, the Trading Partner Alliance launched the Information Transparency Initiative. Responding to the information needs of today’s consumer, the Information Transparency Initiative will enable brand owners to provide consumers the detailed information they seek about the food, beverage and consumer products they use and/or consume. A consistent, digital platform will be developed to provide clear, accurate and easily accessible information to consumers. Over 240 participants from 80 different companies are working on this groundbreaking endeavor. During this session, project leaders will describe how the initiative is moving forward, how to get involved and how to prepare to leverage this important body of work.
    Douglas Baker, Vice President of Private Brands, Food Marketing Institute
    Deb Arcoleo, Director, Strategic Foresight & Innovation, The Hershey Company
    Ron Graf, Vice President Global Government Relations, The Hershey Company

    Siobhan O’Bara, Senior Vice President, Industry Engagement, GS1-US
    John Phillips, SVP Customer Supply Chain & Global Go-To-Market, PepsiCo

    Jim Shannon, Managing Director, Consumer Goods and Services, Accenture