GMA Meetings & TPA Coffee With Sessions at FMI Midwinter


The Trading Partner Alliance is pleased to invite all GMA members and attendees of the FMI Midwinter Executive Conference to join us at Midwinter for networking and educational content during ‘Cocktails With’ and ‘Coffee With’ sessions.
(Please note, programming and schedule are subject to change.) 


  • Friday, January 22

    8:00 am – 10:30 am GMA Finance and Audit Committee Meeting (Breakfast Provided)
    8:30 am – 12:30 pm GMA Science and Regulatory Affairs Executive Committee
    11:00 am – 1:00 pm GMA Executive Committee Meeting (Lunch Provided)
    12:00 pm – 3:00 pm GMA Sales/Industry Development Advisory Council Meeting
    1:15 pm – 3:00 pm Board of Directors Meeting:
    Personal Care and Household Products Issues
    3:00 pm – 5:30 pm GMA Industry Affairs Council Meeting
    3:15 pm – 4:15 pm GMA Sustainability Committee Meeting
    4:30 pm – 6:00 pm GMA Board Committee on Health and Wellbeing
    6:15 pm  7:30 pm   TPA 'Cocktails With' Reception
  • Saturday, January 23

    7:00 am –  9:45 am GMA Board of Directors Meeting: Food & Beverage Issues
    (Breakfast Provided) 
    7:00 am – 11:45 am TPA 'Coffee With' Sessions (Five individual, 45 minute sessions )

    The "Like" Button: How Merger and Acquisition Strategies Can Capture the Consumer
    Brought to you by PwC
    Technological breakthroughs and current health and wellness trends have driven changes in consumer behavior and provided easy access to innumerable options from varying formats. Other megatrends, such as shareholder activism, accelerated urbanization, demographic shifts, climate change and resource scarcity, and shifts in economic power continue to disrupt current market trends. These trends, coupled with low growth in the traditional consumer goods sectors, have led to a dynamic M&A market where acquisitions are a critical component of a successful growth strategy.

    CPG companies not only need to understand the implications of these trends on their business, but also the potential for using M&A to capitalize on market opportunities to respond to the disruption being caused by these trends. Our panel of CPG, retail and private equity executives will share insights from their experiences including how current trends are shaping the industry as well as successful M&A strategies.

    Download the Presentation Here

    What You Need to Know About Winning In Online Grocery
    Brought to you by PwC
    While traditional online grocery retailing (order online and deliver to home) is beginning to make inroads in some markets, the proliferation of different formats/models (e.g., click and carry, pure online retailers, personal shoppers) poses significant opportunities and risks for CPG manufacturers and retailers alike. It is unclear which model will have the potential to achieve sustainable profitability in the long run and be able to best meet consumer needs in terms of speed, convenience, choice and cost.
    This session will discuss the evolving online grocery landscape and the economics trade-offs for both retailers and CPG manufacturers.

    Download the Presentation Here

    Using Buyergraphic Data to Increase the ROI on Your Marketing Spend
    Brought to you by Catalina & Nielsen
    The rise of big data provides opportunities and challenges for advertisers, media companies, manufacturers and retailers. This upswing in data-driven media and marketing spending has left the industry scrambling to use all of the available assets to improve their ROI. First party data, collected by the brand or agency, is easy to verify, but what about the countless other available options? We’ll discuss the key success factors to analyzing and activating big data for more effective marketing and how it can be used to drive financial outcomes. We’ll help you avoid common pitfalls. After all, data quality equals media/marketing effectiveness.

    Download the Presentation Here

    CPG Growth Leaders: Who Are The Winners And Why Are They Winning?
    Brought to you by BCG & IRI
    Which CPG manufacturers were the 2015 growth leaders? In this session, you’ll learn about the core drivers of their success and how you can apply these insights to your business. Keep pace with notable industry trends among small, medium and large companies, and determine how you should adapt to set your organization apart as an industry growth leader.

    Download the Presentation Here

    Top Trends in Fresh Foods
    Sponsored by Burris Logistics
    Over the last five years, sales of fresh foods in retail perimeter departments have grown at more than double the rate of center store categories.  Retailers that have emphasized those departments in their store, marketing, and merchandising strategies have generally prospered, and many manufacturers serving those departments have seen rising sales and profits.  The FMI Fresh Executive Council will unveil a landmark study, conducted by IRI, which details the six leading trends behind the long-term growth of perimeter departments and provides a perspective on anticipated changes during the next several years.

    Download the Presentation Here

    10:00 am – 12:30 pm GMA Board of Directors Meeting and Lunch
    12:30 pm – 3:00 pm GMA Advisory Council Meeting and Lunch
  • Sunday, January 24

    7:30 am – 10:00 am GMA/FMI Trading Partner Alliance (TPA) Council Meeting
    (Breakfast Provided) 

Dress Attire:
Business casual attire is acceptable for all program content sessions (khaki pants, slacks, skirts, short-sleeved and long-sleeved polo shirts).