Joint Industry Supply Chain Conference 2014

2014 GMA Supply Chain Agenda

Available Session Presentations are Available via Links Below

Monday, February 17

12:00 pm Transportation Available to Disney/Attractions Bus Stop, lobby level

1:00 pm Open Golf Tournament
Sponsored by: Capstone Logistics

6:00 – 7:00 pm Cocktail Reception
Sponsored by: GENCO

Tuesday, February 18

7:00 – 8:00 am Continental Breakfast in Exhibit Area
Sponsored by: Burris Logistics 


8:00 am Welcome and FMI / GMA TPA Overview

Bruce Hancock, Director, Customer Supply Chain Management, The Hershey Company
Richard J. Schuler, Vice President Distribution, Publix Super Markets, Inc.

8:15 am Opening Keynote: Erik Qualman, author, Socialnomics

Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. Socialnomics made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World.”  Qualman is a MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of, which PC Magazine ranks as a Top 10 Social Media Blog. He sits on the Boards of Manumatix, Bazaarvoice Inc., and WannaBeeSocial. Don’t miss this exciting keynote filled with insight into how your personal and business life will be transformed.

9:15 – 10:15 am General Session

Proactive Disaster Planning and Recovery
In the face of disaster, the production and/or distribution of food, water and essential needs can compound the disaster itself.  A disaster, termed as a sudden event, such as an accident or a natural catastrophe, that causes great damage or loss of life, places strain on CPG and retail organizations in various ways.  While you have investment in people, structure, product and equipment, the social responsibility to continue to serve the community is paramount.  No matter the size of your company, you need a plan to minimize disruption and get vital goods to your constituents.  This session will examine a real-life disaster scenario and deliver a road map, regardless of the type of disaster, for developing a plan and determining what you need in place to be properly prepared to safeguard your associates and assets with minimal disruption to your community..

Tim Shipman, LPC, President/Consultant, The Shipman Group LLC
Kathy Fulton, Interim President and Director of Operations, American Logistics Aid Network (ALAN)

10:15 – 10:45 am Refreshment Break
Sponsored by: Exel


10:45 – 11:45 am Concurrent Breakout Sessions


What You Need to Know About the eCommerce Supply Chain

Danny Silverman presents a new view into the logistics landscape, broken down by fulfillment model and implication. How will we meet same day and one- to two-hour delivery windows?  How will truck-based/grocery delivery differ from traditional fulfillment models?  What are the implications for store-based versus virtual shopper touch points?  How do we deliver the physical goods – Lockers, pick-up points, home delivery?  And what role will packaging play in the emerging landscape?

Danny Silverman, Vice President, Sales Strategy and Consulting, Etailing Solutions


Achieving High Performance in Direct Store Delivery: Next Generation Growth Collaboration

In today’s rapidly changing environment, many companies are actively evaluating their route to market strategies cost as well as the sales being generated.  Consumer buying behaviors have evolved, and in some categories sales have plunged. Today fuel prices have skyrocketed and competition has surged, leading to the need for the most efficient and effective DSD operation possible. This presentation will introduce a method to assess your delivery needs and costs, and how to work with trading partners in new, more collaborative and flexible ways to optimize costs and drive revenue growth throughout the value chain.  Panelists include:

Brian King, Chief Strategy Officer, Acosta
David Lambert, Managing Director, Accenture
Gerry Mecca, Vice President of Information Technology, Dr Pepper Snapple Group


Session to be announced

Sponsored by Inmar

Unsaleables Trends:  A View from Pallet to Pantry
Unsaleables are a constant challenge for both CPG brand owners and retailers.  Join Inmar as they share trends from distribution and retail related to unsaleables and discuss potential root causes.  Additionally, Inmar will highlight results of Inmar-conducted shopper surveys on shopper reactions to and perceptions of unsaleables.

Rob Small, Senior Director Supply Chain Services, Inmar

Sponsored by: C.H. Robinson

Key Factors in Motor Carrier Selection: Balanced Risk Assessment
As companies navigate an environment of changing motor carrier safety rating assessments and regulations, many express concern about their brand and overall risk profile, as well as potential involvement in lawsuits. Mr. Ben Campbell, Vice President and General Counsel at C.H. Robinson, will discuss the difference between vicarious liability and negligent hiring lawsuits by reviewing several recent cases in detail. He will provide supply chain professionals with practical knowledge to properly assess the risks involved in carrier selection developed through actual courtroom experiences.

Ben Campbell, Vice President and General Counsel, C.H. Robinson

11:45 am –1:30 pm Lunch
Sponsored by: Freight Handlers, Inc

The Case for Hiring Qualified Workers with Disabilities:  Why Meijer is Motivated

Meijer has a longstanding commitment to hiring people with disabilities and actively seeks out opportunities to do so.  By focusing on what people CAN do and developing a workforce that mirrors their customer base, Meijer has developed a win for themselves, the communities they serve and an integrated workforce.  Discover why and how Meijer is experiencing increased productivity, reduced turnover, and improved engagement with a qualified workforce.

Rick Keyes, Executive Vice President, Supply Chain Operations and Manufacturing, Meijer, Inc.,

1:30 – 2:30 pm Concurrent Breakout Sessions


Online Grocery Order Fulfillment – Drive, Click & Collect or Home Delivery

Retailers are adopting E-Commerce as a sales channel to capture a portion of the aggressive growth rate. The millennial generation and the increase in older shoppers seeking convenience without leaving their cars or homes are changing the way business is done.  What approach should a retailer take: in-store personal shopper fulfillment; stand-alone “dark” building with pick-up locations; drive, click & collect; or home delivery? These topics will be discussed to enlighten the retailer on what approach might work best in varying scenarios. What you will learn: What grocers are doing globally (UK, France, Germany, USA); factors to consider for E-Commerce fulfillment; Which models are being chosen (drive, click & collect, home delivery); and technologies use for online order fulfillment.

Sean O'Farrell, Market Development Director, Dematic


Labor Update 2014

A Supply Chain Conference tradition:  Get the inside scoop on the latest Federal Employment Laws under National Labor Relations Board (NLRB; Healthcare Reform Implementation and more).

Mark Schneider, Littler Mendelson, P.C.


Next Generation Product Identification (NGPI)

Members of the NGPI Work Group share progress on better communication of product information for consumers and trading partners to support emerging Digital Commerce and Regulatory requirements.  NGPI  examines why optional use of the GS1 DataBar can avoid the need to change the GTIN in order to communicate accurate “label-level” product information during a "soft transition" due to a minor product formulation or packaging change.

Caroline Fricke, Strategy and Sustainability, Accenture
Jim Flannery, Senior Executive Vice President, Operations and Industry Collaboration, GMA
Brian Rudie, Coordinator, Fresh Merchandising, The Kroger Company


Sponsored by the FMI / GMA New Product Lifecycle Management and Product Freshness and Speed Ideation Teams

Giving Freshness Back to the Consumer: Reducing Inventory and Waste

Members of the FMI / GMA New Product Lifecycle Management and Product Freshness and Speed Ideation Teams are employing process mapping and revolutionary replenishment processes by category, channel, and velocity to identify freshness robbing choke points in the shared supply chain. With a goal of giving increased product freshness back to the consumer, reduced pipeline inventory and reduced expired product food waste are likely project outcomes. This session will feature an open discussion with audience members on concepts, pilot activity preliminary findings, recommended trading partner dialogue on shelf life freshness guarantees.

Scott Andrews, Supply Chain Manager, Wegmans Food Markets, Inc.
Isabel DeSousa, RSM Corporate Customer Supply Chain, The Clorox Company
Steve Dollase, President, Supply Chain Network, Inmar
Marjorie Porzycki, Associate Director, Customer Collaboration, Kraft Foods Group


Food Safety Modernization Act (FSMA) Update on Sanitary Transportation Regulations

This two part session examines regulatory requirements on cold-chain and product (food / non-food) co-mingling under the currently proposed Sanitary Transportation Rule.Part two will dive into practical temperature monitoring matters such as what, where, how do you measure temperature.

Erik Lieberman, Regulatory Counsel, FMI
Martin Meckesheimer, Industrial Statistician, Project Team Manager, Sensitech Inc

2:30 – 3:30 pm Discussion Groups

Small, multi-disciplinary discussion groups will offer conference attendees the chance to share ideas with their trading partners and vendors, covering specific and general industry concerns and areas of opportunity.

3:30 – 4:00 pm Refreshment Break

Sponsored by: Inbound Technologies

4:00 pm General Session

Sponsored by the FMI / GMA Data and On-Shelf Ideation Team

How to Leverage Data to Improve Shelf In-Stock Conditions for Consumers

Members of the FMI / GMA Data and On-Shelf Availability Ideation Team will share their recommendations on a good, better and best approach to leverage data to improve on shelf availability.

Lois Marr Fruhwirth, NA Grocery Product Supply Associate Director, The Procter & Gamble Company
Tom Gagnon, Supply Chain Manager – Vendor Collaboration, Delhaize America Shared Services Group LLC
Ronald Ozment, Director, Supply Chain Strategy, H-E-B Grocery Company

6:00 pm PepsiCo 70s Flashback Reception
Sponsored by: PepsiCo

PepsiCo invites you to experience a 70s Flashback at The Hard Rock Live at Universal Studio’s City Walk. Put on your Boogie Shoes and enjoy an evening of great music, dancing and food including a special guest speaker, games and networking with your peers. Shuttle buses will run continuously between the Hilton Orlando Lake Buena Vista and The Hard Rock from 6:00 pm to midnight.  

The Supply Chain Conference Reception, sponsored by PepsiCo, promises to be a fun highlight to your conference experience

Wednesday, February 19

7:00 – 8:00 am Continental Breakfast in Exhibit Area
Sponsored by: Palnet USA

8:00 – 9:00 am General Session sponsored by the FMI / GMA Supply Chain Talent Ideation Team

Attracting Supply Chain Talent Panel Discussion

As the talent pool tightens across all CPG and grocery functional areas, supply chain professionals will increasingly work with academia to ensure that educators are meeting their needs and that their supply chain workplace is attractive to top talent.  In addition to recruiting, promoting from the ranks of proven personnel via targeted curriculums will become increasingly viable.  This session features dialogue on emerging supply chain curriculums, what positions graduates are accepting and why. Panelists are:

Joseph Hunt, Managing Partner, Hunt Executive Search Inc.
David Closs, The John H. McConnell Chair in Business Administration - Supply Chain Management, Michigan State University
Alan Erera, Associate Chair for Graduate Studies and Associate Profession Faculty Director, MS Supply Chain Engineering and Co-Director, SCL Center for Global Transportation, School of Industrial and Systems Engineering, Georgia Institute of Technology
Cameron Jacobson, Director, Manufacturing Industry Strategy Group, Apollo Education Group

9:00 – 10:00 am General Session

Transportation Trends Panel Discussion

Did you know that:
• The Consumer Goods Forum and the FMI / GMA Supply Chain Committees have an ongoing and active initiative underway to share transportation capacity?
• A number of CPG manufacturers and grocery retailers have some very innovative transportation efficiency initiatives underway?

This panel discussion will examine all of the above and more.

Moderated by Craig McPhee, Senior Director of Warehousing, WinCo Foods, Inc.

Panelists include:

Ed Garner, Director of National Accounts, Old Dominion Freight Line, Inc.
Thomas Gravelle, Director, Logistics, Transportation & Customer Service, Hormel Foods Corporation
Glen Keysaw, Director of Logistics, Associated Food Stores, Inc.

Tom Nartker, Vice President of Transportation and Global Logistics, Safeway, Inc.
Mike Meehan, Vice President of Sales and Marketing, Fleet Advantage LLC
Doug Miller, Director, PepsiCo HQ Transportation
Kevin Zweier, Vice President, Transportation Practice, Chainalytics LLC

10:00 - 10:30 am Refreshment Break
Sponsored by: Ryan Companies 

10: 30 am - 11:30 pm Discussion Groups

Small, multi-disciplinary discussion groups will offer conference attendees the chance to share ideas with their trading partners and vendors, covering specific and general industry concerns and areas of opportunity.

12:00 -1:30 pm “Idea Exchange” Luncheon
Sponsored by: PriceWaterhouse Coopers

Attendees enjoy a relaxing lunch discussion topics of their choice.  Lunch tables will be identified by topic.  Join a discussion with peers at the table of your choice.

1:30 - 2:30 pm Concurrent Breakout Sessions


A Winning e-Commerce Supply Chain Digital’s disruption of the consumer goods and retail industry, already severe, will only increase in speed and magnitude as annual worldwide e-commerce revenues double to $1.5 trillion by 2015.  These changes are creating enormous value for some players while putting others, on both sides of the supplier-retailer equation, under acute pressure to adapt.  From a supply chain perspective, there are significant lessons to be learned from companies that have served as early entrants into the e-Commerce space.  The Boston Consulting Group has been on the front-lines during the early phases of this industry evolution, and has insights into the economics of different business models as well as keys to achieving profitability…and locking-in the most attractive customers in the process.  This session will examine operational realities and challenges as well as provide a framework to guide decision-making around different logistics and delivery models and ultimately executing a successful e-Commerce supply chain.

Chris Biggs, Partner, Boston Consulting Group


Landing Blue Chip Prospects: Recruiting Talent for your CPG and Food Distribution Team - Lessons Learned from Pro Sport Scouts

Finding high-value talent is as critical to the distribution operation as it is to a professional sports team. Motivation, physical capability and a good team "fit" all need to be considered to find a lynchpin player who will raise the bar across your personnel. Even conservative estimates price poor recruiting and hiring decisions between $10,000 and $15,000 per hire, not to mention immeasurable training and opportunity costs. Presented by Industrial Athlete University, a company that takes a goal-oriented approach to developing pro's in the distribution industry, this session will feature lessons learned from food distribution clients and actionable steps adopted from professional sports scouts to enhance talent recruiting, improve the training approach, and reduce the number of pitfalls food distributors routinely encounter that hold them back from personnel peak performance.

Sponsored by the FMI / GMA Supply Chain Talent Ideation Team

Randy Fletcher, Senior Vice President, Distribution and Transportation, Associated Grocers Inc.
Christopher D. Stammer, President, Industrial Athlete University

Sponsored by Oracle

Land O'Lakes: Over Ninety Years of Building Farm to Table Momentum With Focus on Value Branded Products, Services, and Innovation

An iconic brand, Land O'Lakes has grown far beyond its roots as a small cooperative of dairy farmers with forward-thinking ideas about producing and distributing butter. Supported by a variety of technologies as part of a business transformation project, Land O'Lakes has become a Fortune 500 company and is now the second-largest cooperative in the United States, with annual sales of more than US$14 billion. Hear how Land O'Lakes, Inc. transformed their business across the supply chain and created value for their customers, members and partners.

Iggy Javellana, Vice President, Application Delivery, Services/Support, Land O'Lakes


Information and Physical Flow Behind a Recall

Consumer safety is at the forefront of a recall situation --- and time is of the essence.  This manufacturer/retailer user case study session details how Rapid Recall Exchange (RRE) simplifies the recall notification process, improves accuracy and speeds communication between manufacturers and retailers by providing consistent information to all.  But there is more: RRE allows targeted communication to specific retailers based on shipments of recalled products; tracks who received and opened the notification - and when; ensures notifications are sent to the right people, since contact information is maintained by the retailers themselves; and drives clarity about recalled products. The RRE form also includes product images, as well as handling and financial settlement instructions for retailers.  
John Bowers, Director of Sales Communication and Administration, Nestlé USA
Amy Fanale, Director, Product Management, GS1 US
Patrick Walsh, Vice President, Supply Chain and Chief Business Development Officer, FMI

Sponsored by ES3

Winning Today & Tomorrow:  The Path to Success
Wondering how to keep up with all the changes in the marketplace? ES3 has identified key focus areas through its Top 10 Trends research.  This sessioncovers topics from shrinking resources to endless aisles to digitally empowered consumers.   Learn how your organization can get ahead of these trends, and prepare for a successful future.  A panel of retailers and manufacturers will discuss the impact of future trends on their supply chains and what they are doing to ensure success.  Topics include:

•   Doing More with Less:  Shrinking Resources and Growing Demand
•   Black Hole or White Light:  Harnessing Big Data
•   Lean and Green:  Sustainable Supply Networks
•   From Back Office to Board Room:  Supply Chain Gets Promoted
•   Knowing the Unknown:  Tacking Through the Demand and Anticipating Shifts
•   Overwhelming Choices:  Capturing the Variety Explosion
•   Finite Shelves, Endless Aisles
•   Changing Consumers:  Catering Across Generations
•   Digitally Empowered Shopping:  The Consumer is King
•   3D Supply Networks:  Simplifying Complexity and Engaging New Channels

Moderator: Brenda Hambleton, Chief Strategy & Marketing Officer, ES3
Panelists include:

Lee Nicholson, Senior Director of Supplier Efficiencies, Ahold USA
Ron Fingers, Senior Manager Del Monte Foods
Robert Doyle, Vice President, Distribution, Price Chopper Supermarkets

2:30 pm - 3:30 pm  Concurrent Breakout Sessions


Risk Analysis: Human Trafficking and Slavery

Regardless of the issue - food safety, national security, human trafficking, conflict minerals, etc. - a clear understanding of each link within our inter-connected supply chain is becoming increasingly compelling. This session will highlight Safeway’s commitment to mapping their extended supply chain web and will present the benefits of transparency and tractability and will share result of their risk analysis of suppliers related to human trafficking and slavery in Safeway’s supply chain.

Sara Stefanski, Sustainability Analyst, Strategic Sourcing, Safeway Inc.


Best Practices Guide for the Protection of Branded Food and Consumer Packaged Goods in the Marketplace

The incidence of counterfeit goods entering the food and consumer packaged goods supply chain is growing in frequency.  Acknowledging that diversion is a practiced supply chain activity and economic buying approach, the challenge is to ensure safe, legitimate product is available to the consumer. The GMA/FMI Trading Partner Alliance Best Practices Guide for the Protection of Branded Food and Consumer Packaged Goods in the Marketplace provides recommendations for documenting or substantiating the chain of custody from manufacturer to consumer and addresses both domestic and foreign sources of counterfeit goods. The recommendations will provide guidance to the manufacturing and retail communities on how to minimize the financial and reputational damage associated with the counterfeiting of genuine branded products.

Steve Dollase, President, Supply Chain Network, Inmar
Jim Rittenburg, Vice President Healthcare and Life Sciences, Authentix


Sponsored by SAP

Increase Demand Insight and Forecast Accuracy with Demand Sensing and Shaping

With a demand driven in today’s increasingly digitized world, manufacturers cannot rely solely on traditional demand forecasting. An integrated and holistic demand management approach that provides access to downstream demand signals from various sources – Retailer POS, Market Research Data, and the Social Media, is needed. They also need the technology to rapidly process these massive volumes of granular data to develop market insights and understand consumer demand. Demand Sensing and Shaping provides an end-to-end solution to manage demand along the entire decision spectrum. Key capabilities include:
•  An enterprise platform to integrate all relevant internal and external demand signals into a single source of truth
•  Advanced analytics for real-time demand insights
•  Predicting demand patterns to improve forecast accuracy

By leveraging the power of technology, an integrated approach can help increase demand insight and forecast accuracy leading to increase in sales revenue, lower inventory costs, and higher forecast accuracy in a highly volatile customer demand environment.

Ganesh Wadawadigi, Ph.D., VP Supply Chain Solutions, SAP


What You Don’t Know About Donation: New Sustainable Waste Reduction and Cost Saving Strategies Throughout the Supply Chain

This session will detail the current landscape for still edible and nutritious food waste that can be reallocated to donation for positive financial impact. Instead of considering food waste by industry segment, we’ll look at excess and unused food from field to fork, recognizing the interdependence that each supply chain segment has on the others.  Join agriculture, manufacturing and retail industry representatives from leading corporations along with waste conversion leaders from Feeding America as they deepen your understanding of the food bank network as a holistic waste solution partner.  Learn how companies in all segments are reducing costs, and helping protect the environment, while feeding their communities - demonstrating true triple bottom line benefits. You’ll hear detailed examples of how your peers are thinking outside the box to capture food that may not be in a form that is easily donated and how they are benefiting financially from their efforts.  Of particular interest will also be new USDA guidelines that enhance donation as an alternative to dumping or animal feed.

Maria Brous, Director of Media and Community Relations, Publix Super Markets, Inc.
Robin Connell, Manager, Sustainability Programs, Del Monte Foods
Eric Davis, Director of Retail Product Sourcing, Feeding America
Jerod Matthews, Senior National Account Manager Manufacturing, Feeding America


How to Reduce Loss/Theft of Reusable Packaging

Reusable packaging loss in the food and beverage industry is estimated to exceed $500 million annually; and this figure only captures the cost of replacement, not the cost of inferior packaging selections that are made as a result of poor confidence surrounding reusable packaging recoverability.When all costs are considered the number is estimated at $750 million annually.

Reusable packaging includes wood and plastic pallets, plastic beverage crates, plastic bakery trays, plastic dairy crates, plastic and metal carts, plastic and metal dollies, and plastic and metal racks. This problem directly affects consumers, retailers and CPG’s and is needless waste in the supply chain. PepsiCo and Rehrig Pacific Company will discuss technology, specifically RFID and GPS, to create facts associated with the economic sustainability of reusable packaging and to identify specific areas of loss and theft. Additionally, PepsiCo will share best practices for reusable packaging.

Mark Howl, Selling and Delivery Operations Manager, PepsiCo
Brian Lindell, Director, Business Development, Rehrig Pacific CompanySession

3:30 - 4:00 pm Refreshment Break

Sponsored By: Rogers-Premier Unloading Services

4:00 - 5:00 pm Closing General Session

Convergence of the Digital and Physical Worlds

Dramatic change has occurred across the consumer value chain since the creation of the first UPC code. There has been an explosion of new technologies and devices that are fundamentally changing how a number of core functions operate. Succeeding in the future will require a much higher degree of collaboration and integration across the core functions of marketing, IT and supply chain. Those who master the convergence of the physical and digital worlds will become the market leaders. We all need to open our minds to the ways each of us can leverage these new technologies. John will share examples from PepsiCo and across the industry on how these trends are transforming every aspect of our daily lives.

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo

6:00  pm Closing Reception on the Grand Pool Deck

Schedule of Sessions and Special Events

There are currently no sessions/events scheduled for this meeting. Please check back later.