Joint Industry Supply Chain Conference 2013

2013 GMA Supply Chain Agenda

Click here for a copy of the Program Guide

Click here to download speaker biographies

Some conference presentations have been made available for download. Please click on the name of the speaker to see if the presentation is available.

Monday, February 4

11:00 am–6:00 pm Registration (Ballroom Foyer)

1:00 pm Open Golf Tournament (Lake Buena Vista Golf Course)

  Sponsored by:


6:00 - 7:30 pm Welcome Reception (Grand Salon 4-5)

   Sponsored by:


Tuesday, February 5

7:00 am – 5:00 pm Registration (Ballroom Foyer)

7:00 – 8:00 am Continental Breakfast (Grand Salon 4-5)

Sponsored by:

8:15 am Welcome and FMI/GMA TPA Overview (International Ballroom)
Join the masters of ceremonies as they kick off the Supply Chain Conference with introspective insight and direction into conference sessions and activities. 

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Richard Schuler, Vice President, Distribution, Publix Super Markets, Inc.

8:20 – 9:15 am General Session (International Ballroom)

A Global Look at Supply Chain Management
As President and CEO of the Council of Supply Chain Management Professionals (CSCMP), Rick Blasgen travels the globe to stay on top of emerging supply chain issues. Kicking off his career with Nabisco and Kraft where he held various logistics positions, Rick served as vice president of supply chain at Kraft until 2003, when he joined ConAgra Foods as senior vice president integrated logistics. Rick’s experience in industry, coupled with his work since 2005 at CSCMP, makes him a well-received, global industry presenter on supply chain trends.

Rick Blasgen, President and CEO, Council of Supply Chain Management Professionals (CSCMP)

9:15 – 10:15 am General Session (International Ballroom)

High On-Shelf Availability AND Lower Supply Chain Costs
In today’s environment every “moment of truth” – when the consumer reaches for your product on the shelf – is critical.  Manufacturers and retailers are working hard to manage higher commodity and fuel prices and a consumer that is looking for the best value. This session discusses how collaboration between manufacturers, retailers, and wholesalers can deliver higher on-shelf availability and break the age old challenge of choosing between service and supply chain costs.  Prepare to hear from a panel of retailer and manufacturer supply chain executives and view a 3-D video clip from the product’s perspective, and how it moves to the shelf in a collaborative distribution environment.

Ken Harris, Chairman of Enjoy Life Foods (Moderator)

Keith Arntson, Vice President, Transportation and DC Operations, Del Monte Foods

Bob Masching, Senior Vice President of Supply Chain, ConAgra Foods

Tim Rohrbaugh, Senior Director, Replenishment and Forecasting, Ahold USA

Scott Steeves, Director, Sales and Operations Planning, Customer Supply Chain, H.J. Heinz Company

10:15 - 10:45 am Refreshment Break (Grand Salon 4-5)

Sponsored by:

10:45 – 11:45 am Concurrent Breakout Sessions

Ignite Brilliance into Your Innovation (Salon 1)
After several years of cloudy skies, executives are actively shift­ing from survival mode and risk aversion to seeking off-the-chart growth and game-changing behavior. During this session, learn how to develop an innovative strategy for your company that involves visionary leadership and bold ideas that make a lasting impact. If your environment is laced with inertia, fear, same-o-same-o, silos or short term focus, attendees will enjoy this refreshing plunge into boundless waters of big thinking.

AmyK Hutchens, CEO and Intelligence Activist, AmyK International,Inc.

Taking Transportation Network Collaboration to the Next Level (Salon 2)
Consumer product goods (CPG) companies and retailers ship thousands of truckloads of product each day. With escalating cost-to-serve considerations, the opportunity to collaborate on transportation is significant. Driver shortages, tightening hours of service (HOS) regulations, fuel prices and environmental sustainability pressures will continue to elevate the focus on innovative and exceptional transportation operations.

GMA, FMI, and Consumer Goods Forum (CGF) members are working to create an innovative multi-company network overlay to identify collaborative opportunities for sharing transportation capacity between companies. Unlike most approaches in the past, this approach is designed to more broadly and holistically identify scalable and sustainable opportunities. This session will explain the process and how your company can become involved.

Gary Girotti, Vice President, Transporation, CHAINalytics LLC

Rudy Hagedorn, Collaborative Industry Programs, The Consumer Goods Forum

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Joe Puleo, Vice President Business Development, Consumer, Life Sciences & Healthcare Americas, Exel

Highly Efficient Trucks - Alternative Energy for Fleet Vehicles (Salon 6)
This session will take highly efficient trucks one step further by examining electric, natural gas - both compressed (CNG) and liquid (LNG) - and even innovative usage of solar panels on trucks to power air conditioning, trailer cooling, idling, and more, as alternatives to diesel fuel to reduce both cost and carbon footprint. Attendees will also have the opportunity to view a display truck containing solar panels.

Jeffrey C. Flath, President and CEO, ENow Inc.

 Bryan Hansel, CEO, Smith Electric Vehicles

Mark Slover, Business Development Manager, Clean Energy Fuels Corp.

Improving the Supply Chain through Data Insights (Salon 7)
Manufacturers and retailers are taking a hard look at their supply chains and leveraging any opportunity to reduce waste and improve supply chain efficiencies. Data collected at different points in the supply chain are providing powerful new insights that can help deliver real solutions. One of the benefits of rich useful data is to look at trends and points within the supply chain where events are occurring. In this presentation, Inmar will share current unsaleables data trends and benchmarking data and show how linking supply chain intelligence and shopper behavior can provide a deeper understanding of not only what is happening in the supply chain, but why.

Rob Small, Senior Director, Supply Chain Consulting, Inmar

Sponsored by:


11:45 am – 1:30 pm Networking Lunch  (Pool Deck)

1:30 – 2:30 pm Concurrent Breakout Sessions

Win / Win Collaborative Case Studies  (Salon 1)
In this session, two trading partner teams will provide insights into collaborative pilot activity that proved valuable. Join PepsiCo and Wegmans as they share the details of their Joint Business Planning for Trading Partner Data Sharing, and Brookshire Grocery Company and General Mills as they walk through their experience of mutually enhanced process and timeline improvements for new item introductions.

Pamela Erb Vice President, Supply Chain, Wegmans Food Markets

Dave Krause, Senior Vice President of Category Management, Brookshire Grocery Company

John Phillips, Senior Vice President, Customer Supply Chain and Logistics , PepsiCo, Inc.

John Parrish, Zone Operations Manager, General Mills Inc.

Big Logistics Systems. Big Logistics Data. Finding Big Logistics Value. (Salon 2)
So you have an industry leading ERP and/or logistics systems footprint, cutting edge data warehouses and reporting tools? It should be easy to find all new ways to manage cost, drive savings and improve service. Tre Ventling will talk about some of the challenges you may be having with logistics cost and service management, in a big system and big data environment. ConAgra Foods underwent a complete reengineering of freight management around Oracle’s OTM and FTI packages. That experience coupled with his years in grocery wholesale logistics operations gives a perspective on managing transportation and warehousing pennies while wading through newly found terabytes of data.

Tre Ventling, Supply Chain IT/Logistics Architect, ConAgra Foods

Sponsored by:


Labor Update 2013: What Are Congress and the Administration Up To? (Salon 6)
2013 potentially poses some of the most dramatic changes in traditional labor law and the National Labor Relations Act. Learn about significant 2012 changes in the law and regulations impacting union and non-union employees, as well as what to expect in the year to come.

Mark Schneider, Shareholder, Littler Mendelson, P.C.

Traceability Update Session (Salon 7)
The 2011 FDA Food Safety Modernization Act will have tremendous implications for food safety professionals - but how does it impact supply chain professionals? Section 204 of the Act required the U.S. Food and Drug Administration (FDA) to explore and demonstrate methods for rapid and effective tracking and tracing of food, including types of data that are useful for tracing, ways to connect the various points in the supply chain and how quickly data can be made available to FDA. FDA commissioned the Institute of Food Technologists (IFT) to conduct a series of fresh and processed food pilot activities to determine, in the event of a foodborne outbreak, how quickly information can be gathered and reacted upon with consumer safety as the foremost objective.

In this session, McEntire will provide her unique take and interpretation on FSMA and the supply chain, trends in the industry, and how FSMA relates to the industry initiatives currently underway.

Jennifer McEntire, Ph.D., Senior Director, Food and Import Safety, Leavitt Partners LLC

2:30 – 3:30 pm Discussion Groups (Please see back of badge for room assignments)
Small, multi-disciplinary discussion groups will offer conference attendees the chance to share ideas with their trading partners and vendors, covering specific and general industry concerns and areas of opportunity.

3:30 – 4:00 pm Networking Break (Grand Salon 4-5)
   Sponsored by:


4:00  – 5:00 pm General Session (International Ballroom)

Keynote Speaker Juliet Funt
People are overwhelmed by the wildfire pace of life, by excruciating work/life balance choices and by mounting piles of work. Motivational speaker Juliet Funt, daughter of Candid Camera's Allen Funt, will provide solutions to support work/life balance, creativity, focus, innovation and performance as she provides a wealth of instantly applicable tools to your over-busy, multitasking, screen-oriented life.

Juliet Funt, Motivational Humorist

7:00 pm The PepsiCo Blue Networking Event (Hard Rock Universal)
Attendees are invited to enjoy a great opportunity to network with industry colleagues and enjoy a fun-filled evening of music, food, dancing, games and surprises!

   Sponsored by:

Wednesday, February 6

7:00 am – 5:00 pm Registration (Ballroom Foyer)

7:00 - 8:00 am Continental Breakfast (Grand Salon 4-5)

8:00 – 9:00 am General Session (International Ballroom)

The Evolving Role of Supply Chain in Meeting Organizational Goals
In this session, Rick Rayford will share how his background in supply chain management led to his CEO position – and why. Joining Brookshire Grocery as a warehouseman, Rick moved up the Brookshire chain through distribution, manufacturing, and corporate development.  Hear first-hand the advantage Brookshire sees to incorporating supply chain in the top line.

Rick Rayford, President and CEO, Brookshire Grocery Company

9:00 – 10:00 am General Session (International Ballroom)

Transportation Trends Discussion
Back by popular demand, Rob Abbott will take the stage to share insight on issues that will affect near and long term supply chain logistics, such as: latest changes to safety regulations, what's coming next, the real story behind what's driving these changes in Washington, D.C., and how they will impact supply chain logistics in the coming years.

Rob Abbott, Vice President of Safety Policy, American Trucking Association

10:00 – 10:30 am Networking Break (Grand Salon 4-5)

Sponsored by:


10: 30 – 11:30 am Discussion Groups (Please see back of badge for room assignments)
Small, multi-disciplinary discussion groups will offer conference attendees the chance to share ideas with their trading partners and vendors, covering specific and general industry concerns and areas of opportunity.

12:00 – 1:30 pm Networking Lunch (Pool Deck)

Sponsored by:

1:30 pm Concurrent Breakout Sessions

GMA 2012 Supply Chain Benchmark - Unlocking Value through Complexity Management and Collaboration (International Ballroom)

In response to a continued slump in US demand and profit pressures resulting from input price volatility and price-sensitive consumers, there is a renewed focus for retailers and manufacturers on "harder to get" sources of value: complexity management and increased trade partner collaboration. These levers can increase your service level while at the same time driving down costs.

Join the Boston Consulting Group (BCG) in this highly interactive session, where they will use instant polling to gain perspective on challenges and opportunities in complexity management and collaboration and discuss results real-time. Initial findings from interviews with 50 supply chain executives will also be shared. These interview findings combined with attendee responses during the session and benchmarking data from the online surveys will be the basis for the 2012 GMA Supply Chain Benchmark Report to be published in spring 2013.

Want to know how your Supply Chain operations stack up? Participate in the 2012 Supply Chain Benchmark online survey jointly conducted by the GMA and BCG by February 22nd to receive a detailed presentation of the survey results.To participate contact or

Aaron Brown, Partner and Managing Director, The Boston Consulting Group

Jeff Gell, Senior Partner and Managing Director, The Boston Consulting Group

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Jeff Wray, Partner and Managing Director, The Boston Consulting Group

Mapping and Reporting Supply Chain Interconnectivity: Addressing Compliance Issues (Salon 1)
Regardless of the issue - food safety, national security, human trafficking, conflict minerals, etc. - a clear understanding of each link within our inter-connected supply chain is becoming increasingly compelling. This session will highlight Safeway’s commitment to mapping their extended supply chain web and will present the benefits of transparency and tractability.

Carl Graziani, Senior Vice President, Supply Chain, Safeway Inc.

Transforming Sales & Operations Planning for Competitive Advantage (Salon 2)
A robust and mature sales & operations planning (S&OP) process is essential for creating and sustaining competitive advantage. However, what was once a periodic exercise in simply balancing supply and demand has now transformed into a highly collaborative, real-time exercise in reconciling varying perspectives on inter- and intra-enterprise demand to dramatically improve both demand and supply side forecasting and fulfillment. In this session, learn how leading consumer products companies are leveraging recent technology innovations to address the challenges of consensus demand building, what-if scenario development, and process management along with broader issues of globalized S&OP and financial integration.

John Buckley, Director, Global Supply Chain Solutions – Consumer Products Industry, SAP Industry Solutions

Sponsored by:


Big Data: The Next Frontier of Demand Signal Integration (Salon 7)
The development and integration of Big Data into demand planning presents a significant opportunity to manage the supply chain with improved levels of on-shelf availability and reduced out-of-stocks, with a more cost-effective system. Closer-to-real-time and real-place indicators of demand and consumption are growing exponentially. CPG companies continue to ramp-up shopper marketing programs, and consumers adopt transparent and mobile shopping patterns that leave predictive signals of demand. In this session, join Kraft as they present a view of the emerging path-to-purchase Big Data landscape that offers next-generation productivity, service and inventory management advancements.

Laura McCorvie, Vice President, Customer Development Sales, Kraft Foods Group

Ron Volpe, Vice President, Customer Development Sales, Kraft Foods Group

2:30 – 3:30 pm Concurrent Breakout Sessions

PepsiCo and Safeway - A "Big Data" Collaboration to Reduce Out-of-Stocks Using Visualization Techniques (Salon 1)
PepsiCo, a major food and beverage manufacturer, and Safeway, one of the largest grocery retailers in the US, regularly collaborate around downstream retail data to improve supply chain and in-store performance. In tandem with GMA’s Innovation, Growth Analytics and Big Data Project, Deloitte is developing innovative visualizations to make such collaboration on ‘Big Data’ more intuitive and compelling.

This session will feature PepsiCo, Safeway, and Deloitte, who recently partnered at Deloitte’s HIVE (Highly Immersive Visual Environment) to design new approaches for analyzing and displaying millions of supply chain records. The resulting data visualizations, unlike a rows and columns report, made it much easier for supply chain operations personnel to quickly ingest the insights from the data through visual pattern recognition techniques, isolate out-of-stock cause-and-effect variables, and quickly identify resolutions for improving on-shelf availability and inventory levels. During this session, PepsiCo, Safeway, and Deloitte will share their experience, as well as demo their Big Data visualization.

Carl Graziani, Senior Vice President, Supply Chain, Safeway Inc.

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Marcus Shingles, Principal, Deloitte Consulting LLP

Proactive Value Chain Risk Management (Salon 2)
In an increasingly uncertain world, companies will face an escalating set of risks driven by macro-economics, business ecosystems, natural and man-made disasters as well as internal challenges. With today’s risk landscape threatening even the strongest companies, proactive risk management is an enabler for continued business success in the global spotlight. Supply chain risks extend beyond the company, and supply chain leaders must evaluate risks end-to-end across the value chain from procurement and merchandising through shelf. There is however, a method to success: enforcing a structured, rigorous risk evaluation process of assessing, prioritizing, taking action and monitoring.

Dave Powell, Partner and Risk Management Practice Lead, A.T. Kearney

Paul Schroder, Principal and Risk Management Expert, A.T. Kearney

Rapid Recall Exchange (Salon 6)
During this session Jeff Brazell will discuss Rapid Recall Exchange, the online program that applies best practices to standardize product recall and market withdrawal notifications between retailers/wholesalers and suppliers, and will address topics such as:

  • What is the Rapid Recall Exchange?
  • What are some of the benefits from using the Rapid Recall Exchange?
  • When should I use the Rapid Recall Exchange?
  • How does the Rapid Recall Exchange work?
  • How do I expedite recalls & withdrawals via the Rapid Recall Exchange (Helpful hints when using the RRE)?

Jeff Brazell, Senior Manager, Customer Warehouse Go-to-Market Programs, PepsiCo, Inc.

The Role of Mobile Apps in Supply Chain Analysis and Collaboration (Salon 7)
Imagine designing a world-class supply chain on a touch-screen tablet and easily sharing it with colleagues, customers and suppliers. This session will explore the evolution of mobile supply chain design and modeling tools apps that can enable you to visualize new supply chain options and analyze their impacts on cost, service, sustainability and risk. These new apps can become a collaboration platform between internal and external stakeholders throughout your shared supply chain. The session will cover how mobile apps can be used for visualization of supply chain design, including total material flow, inventory and constraint impacts, using visual tools like configurable maps and graphs to view your service levels, complexity, costs and other metrics you choose.

Toby Brzoznowski, Executive Vice President, Llamasoft, Inc.

3:30 – 4:00 pm Networking Break (Grand Salon 4-5)

Sponsored by:


4:00 – 5:00 pm General Session (International Ballroom)

Improving Floor Ready Display Modules
What are the challenges associated with selling, sourcing, producing, transporting and merchandising display shippers or full, half or quarter pallet displays? Join this panel of retail and manufacturing experts from a cross-industry project as they share key findings across the value chain, opportunities for improvement and the economic effectiveness of leveraging floor-ready displays.

Report Highlight Presenters:
Alexander Christen, Senior Manager, Capgemini Consulting

Mike Pooley, Senior Vice President, Sales and Customer Operations, CHEP USA

Kim Rumph, President, CHEP USA

Dennis Donelon, Senior Director, Customer Supply Chain Integration, PepsiCo

John Gerber, Vice President, Distribution, Save-a-Lot

Craig McPhee, Director of Warehousing, WinCo Foods

Vishal Patell, Director, Market Strategy, CHEP USA (Moderator)

Sam Pero, Regional Director, Jax Southern Region, Publix Supermarkets

Mary Westerhaus, Senior Director, In-Store Experience, ConAgra Foods

5:00 pm Supply Chain Conference Adjourns

6:00 - 7:00 pm Closing Reception (Pool Deck)