Going Beyond the Label! Trusted Content Anytime = Smarter Content Everywhere
May 21, 2019
2:00 - 3:00 pm (EST)
Speakers: Evan Fernando (Tyson Foods) + Chris Lemmond (1WorldSync) + Dave Byman (Label Insight)
It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.
Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. This increased demand for more product information, especially when it comes to food safety, is no longer a “nice to have” but a “need to have”.
Join us for a compelling success story from 1WorldSync and Label Insight on how:
- They work together to enable true digital transformation and address digital shopper expectations colliding with analog store realities.
- They help Tyson Foods create, manage and deliver high quality, high-powered content to enable product data distribution and transparency
- To develop custom definitions of key consumer decision factors, deployed across assortment at scale