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The 2008 GMA Information Technology Investment and Effectiveness Study was
conducted by IBM in conjunction with AMR Research on behalf of GMA. It provides
a clear picture of the state of IT within the CP industry; analyzes IT spending and
investment patterns; and compares the perspectives of business and IT executives on
the effectiveness of the IT function. This year’s study is the ninth such analysis to be
This report provides a detailed analysis of the data, including comparisons of the findings with those of the 2006 and 2004 GMA Information Technology Investment and Effectiveness Studies. It also draws on insights provided by AMR Research and on IBM experience in thought leadership and client engagements.
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