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The consumer packaged goods (CPG) industry’s challenges in 2009 and 2010 have
prompted GMA and IBM to issue the most wide-ranging and comprehensive logistics
survey report in the history of this semi-annual research initiative commissioned by the
GMA Logistics Committee and conducted by IBM. Inside you’ll find the latest practices,
trends and operational benchmarks in key areas of CPG manufacturers’ supply chain
operations. As we have done in previous years, we have included analyses of more
than 50 questions answered by supply chain leaders at 26 top-tier CPG manufacturing
companies. We have also incorporated a review of specific causes and trends that
affect those responses.
The GMA 2010 Logistics Benchmark Report was conducted by IBM as commissioned by the GMA Logistics Committee. It focuses on issues pertaining to operational planning, inventory management, outsourcing strategies, distribution, information technology and strategic supply chain practices. As you’ll read, supply chain initiatives are working, and supply chains have become more efficient since our last survey report was published in 2008. You will also see that there is no one-size-fits-all solution to challenges. Each logistics operation has its own set of opportunities and challenges – compelling supply chain leaders to pursue new practices across the board.
There is certainly much happening in terms of successful supply chain practices in the CPG industry, and we hope you will find this report informative and insightful. GMA and IBM look forward to discussing these findings, issues and analyses.
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