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Executive Summary—Maximizing the Impact of Outsourcing: How CPGs Can Best Use Sales & Marketing Agencies in a Changing Environment

Grocery Manufacturers Association

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Consumer packaged goods companies (CPGs) of all kinds can realize extensive value by scrutinizing their sales and marketing agency (SMA) usage decisions more thoroughly. After all, almost 90 percent of North American CPGs already use SMAs in some form. Yet, in our analysis, very few CPGs today can fully quantify the results. Bottom line: Significant opportunity remains for CPGs to optimize their outsourcing strategy and drive value creation.

Product Details:

Product ID: IA-2010-m
Publication Year: 2010
Page length: 62