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Executive Summary—Outsourcing is In! How CPG Companies Enhance Performance, Reduce Cost & Increase ROI through Outsourcing Sales and Marketing 2008

Grocery Manufacturers Association

Electronic (digital download/no shipping)

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This report examines the growing trend of outsourcing sales and marketing functions and provides the first detailed assessment of the value contribution of SMAs to CPG manufacturers and retailers. Based on the findings of an empirical study of the prevalence of practices and their consequent impact on meeting performance objectives, this report identifies certain best practices in outsourcing sales and marketing tasks that increase efficiency and effectiveness of the CPG industry.

Product Details:

Product ID: IA-2008-o
Publication Year: 2008
Page length: 31