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In the fast-paced, hyper-competitive consumer packaged goods (CPG) industry, executives have plenty to worry about. Price pressure from retailers, new government regulations, changing consumer tastes, rising private label sales, fragmentation of media channels, and increasing healthcare and energy costs. The list goes on.
But some issues are certainly bigger than others. So what is really keeping consumer packaged goods industry CEOs, COOs and other senior executives awake at night?
To find out, A.T. Kearney and the Grocery Manufacturers Association (GMA) performed a comprehensive study based on interviews with 124 leading CPG industry executives covering their top industry issues and the challenges and opportunities associated with them. the information gathered during those open-ended interviews has been compiled and quantified to provide insight into the CPG Agenda for 2006 and beyond.
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