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Over the course of 2007, Clarkston Consulting
conducted more than 41 interviews with suppliers, retailers, technology and data
providers and examined more than 100 sources of research to gain insights into
current state and perceptions on the evolution of DSD. In addition, Clarkston analyzed
syndicated data provided by The Nielsen Company and IRI to formulate quantitative
observations on the performance of DSD in today’s retail and CPG supply
chains. Also, late in 2007, AMR Research partnered with GMA to conduct an online
survey to better understand suppliers’ and retailers’ current perceptions of the DSD
model. Thirty-seven retailers and 42 North American suppliers responded to the
GMA/AMR Research survey.
This report combines research from these sources to present insights to position DSD in today’s market.
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