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Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results

Grocery Manufacturers Association and Booz & Company

Electronic (digital download/no shipping)

PDF - $0.00


What are the most effective shopper marketing vehicles for building awareness for driving trial for creating loyalty? How should you direct your shopper marketing spend in displays in social media in search in direct-to-card digital coupons? How do you decide which combinations of vehicles to use to create integrated shopper marketing programs that span the path to purchase? These are some of the questions that the fourth annual Grocery Manufacturers Association (GMA) shopper marketing study seeks to help you answer.

Product Details:

Product ID: IA-2010-sm
Publication Year: 2010
Page length: 32 Pages