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The Grocery Manufacturers Association (GMA) and The Network of Executive Women (NEW) engaged A.T. Kearney to conduct a study of sales force talent management and diversity within the CPG industry. Drawing on surveys and interviews with executives and field employees from 34 CPG sales forces and eight retailers, as well as A.T. Kearney research and expertise, this study explores the current and future market factors thatdrive sales talent management, leading practices related to sales talent and diversity,and sales talentís potential to improve business outcomes.