Acknowledgments and Key Contacts



Participating GMA Member Firms

Firms participating in the research in one or more of the following capacities: research interviews, workshops, proof-of-concepts, overseeing committee, and/or final reviews

Acosta, Inc.

Bumble Bee Foods

Bush Brothers & Company

Campbell Soup Company

Cargill, Incorporated

The Clorox Company

ConAgra Foods


Dean Foods Company


E. & J. Gallo Winery

General Mills, Inc.

Georgia-Pacific LLC


The Hershey Company

Hillshire Brands Company

The J.M. Smucker Company

Kellogg Company

Kraft Foods Global, Inc.

McCormick & Company, Inc.

MOM Brands

Nestlé Purina

PepsiCo Inc.

Procter & Gamble



Deloitte and the GMA acknowledge and thank Safeway and Wegmans for their participation and contributions.

Special thanks to Jeanne Iglesias, Senior Director of Industry Affairs and Collaboration from the GMA

Special thanks to Thomas Davenport, Visiting Professor, Harvard Business School (and Senior Advisor to Deloitte Analytics)


Deloitte Consulting GMA Research and Writing Leadership

Marcus Shingles


Enterprise Innovation & Analytics Leader


Oliver Page

Technology Strategy

Jarrod Phipps

Consumer Products, Technology Strategy

For further information or to request an executive debrief of the industry research results please contact: or visit


Additional Deloitte Consulting Support and Contributions

Deloitte Research Contributors

Chris Greene - PMO
Joel Bryce - PMO
Jason Williamson - PMO
Steph Milne - PMO
Christina Pierro - PMO
Kelsey Anderson - PMO
Anna Hight - PMO
Troy Treangen - PMO
Jessica Yancey - PMO
Jonathan Greer - PMO
Elise Xu - PMO
Neil Ardeshna - PMO
Tim Durbin - PMO
Patrick Callahan - PMO
Justin Recchionv
Keely Boyer - PMO
RJ Sherman - PMO
Patrick Peirce - PMO
Junaid Shariff - PMO
Liz Adams - PMO
Omar Elmaghrabi - PMO
Fred Fontes - PMO
Daniel Hutchinson - PMO
Chris Oosterbaan - PMO
Kristin Klebanov - PMO
Al Langhals - Technology
Jagadish Bandla - Technology
David Steier - Technology
Lee Dittmar - Technology
Adam Mussomeli - Supply Chain
Tom Phillips - Supply Chain
Sameer Anand - Supply Chain
Taran Stuart - Supply Chain
Aaron Eisenberg - Org, Change, & Talent
Marcus King - Org, Change, & Talent
Robyn Wagner Skarbek - Org, Change, & Talent
Jason Ward - Org, Change, & Talent
John Lucker - Advanced Analytics
Jerry O’Dwyer - Advanced Analytics
Matt McNaughten - Advanced Analytics
Ed See - Marketing
Christine Cutten - Marketing
Brian Bodendein - Marketing
Russell Clarke - Workforce
Brad Howard - Workforce
Akanksha Talya - Workforce
Tom Compernolle - Retail
Art Ash - Retail
Tom Bendert - Finance
Alyssa Franklin - Finance
Larry Hitchcock - M&A
Rich Nanda - Sales & Trade
Kim Porter - Sales & Trade
Andrea Bell - Sales & Trade
Ed Johnson - Sales & Trade
JR Reagan - Visualization
Paula Davis - Visualization


Special Thanks to the Leading Academics
Who Participated in the Research 
Special Thanks to the Industry Leaders Participating in the Research Video Segments
  • Frank Acito, Indiana University, Professor of Marketing, Co-Director, Kelley Institute for Business Analytics
  • Ray Burke, Indiana University - Kelley School of Business, E. W. Kelley Chair of Business Administration; Professor of Marketing Director of the Customer Interface Laboratory
  • Wayne Winston, Indiana University - Kelley School of Business, Professor of Operations & Decision Technologies
  • Eric Anderson, Northwestern University - Kellogg School of Management, Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice
  • Michael Rappa, NC State University - Institute for Advanced Analytics, Executive Director
  • Neil Jacobstein, Singularity University, AI and Robotics Co-Chair
  • Peter Diamandis, Singularity University, co-Founder & Executive Chairman
  • Catherine Havasi, MIT Media Lab, Professor
  • Thomas Davenport, Harvard Business School, Visiting Professor
  • Gayle Fuguitt, Former VP Global Consumer Insights, General Mills
  • Paul Banas, Director Consumer Insights & Strategy, Kraft Foods
  • David Rabjohns, Former EVP Brand Planning, Leo Burnett
  • Nik Modi, Managing Director, Household, Personal Care, and Tobacco, UBS
  • Jason DeRise, Executive Director, Food and Drug Retail, UBS
  • Robert Carroll, Former Director, Broadline / Discount Retail, UBS
  • Monica McCombs, VP Supply Chain Operations, Safeway
  • Kirsten Curtis, Director Demand Planning and Business Intelligence, Safeway
  • Dennis Donelon, Senior Director Customer Supply Chain Integration, PepsiCo
  • Clay Broussard, Director Customer Supply Chain and Logistics, PepsiCo
  • Daniel Luby, VMI Capability Manager, PepsiCo
Special Thanks to the Innovators Who Prepared Video Presentations for the Final Report
  • Rish Mitra, Blippar, Founder & CEO
  • Steve Carpenter, Endorse, Founder & CEO
  • Eva Ho, Factual, VP, Marketing & Operations
  • Justin Massa, Food Genius, Founder & CEO
  • Bob Bahramipour, Gigwalk, CEO
  • Peter Mehring, Intelleflex, CEO
  • Jeremy Howard, Kaggle, President
  • Catherine Havasi, Luminoso, Co-Founder & CEO
  • Dennis Clark, Luminoso, Co-Founder & Chief Strategy Officer
  • Alistair Goodman, Placecast, CEO
  • Jonathan Treiber, RevTrax, Co-Founder & CEO
  • Jeff Sellinger, Shopkick, Co-Founder & CPO
  • Alfonso Perez, Shopperception, Co-Founder & COO
  • Vijay Sundaram, SocialTwist, CMO
  • Leo Bonanni, Sourcemap, Founder & CEO
  • Jeff Sampson, Upside Commerce, CEO
  • Rajeev Sharma, VideoMining, CEO
  • Tom Trenta, Over the Shoulder, CEO

About GMA

The Grocery Manufacturers Association (GMA) represents the world’s leading food, beverage and consumer products companies. The association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The GMA board of directors is comprised of chief executive officers from the association’s member companies. The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation’s economy. For more information, visit the GMA Web site at

About Deloitte

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence. For further information about Deloitte Practice Areas and Facilities, please see the following:


Deloitte Consulting Practice Areas

Deloitte Consulting Facilities