Welcome and Executive Highlights

On behalf of the Grocery Manufacturers Association (GMA), the GMA Information Systems Committee, and Deloitte Consulting, we present the summary industry research report:

Formula For Growth: (Innovation) Big Data & Analytics

The research effort is the byproduct of a true collaboration between the industry, GMA member firms, and Deloitte Consulting, with contributions from numerous thought-leaders from business and academia.

The following video shares the executive highlights from the research study:


Please enjoy this report. For additional information and findings from the research, please contact the GMA Information Systems Committee or Deloitte Consulting


Marcus Shingles
Principal – Consumer Products
Enterprise Innovation
& Analytics Leader

Deloitte Consulting LLP


Andrew G. Platt
GMA Information Systems
Committee Chair

Vice President, Enterprise
Analytics & Insights

The J. M. Smucker Company

Sean McBride
Executive Vice President
Communications & Membership Services
Grocery Manufacturers Association




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