Talent Management (Sales Force)

Today as never before, salespeople for consumer packaged goods (CPG) companies must act as merchandisers, strategists, marketers, branding experts, general managers, creative thinkers and collaborators. Not only are CPG sales organizations being asked to help shape their retail customers’ product strategies and purchasing decisions, they are also expected to have a direct impact on retailers’ revenue and growth. Just as consumers increasingly expect grocery retailers to provide meal solutions rather than meal ingredients, retailers are turning to CPG sales forces to deliver comprehensive product, brand and category strategies.

In 2009 GMA partnered with the Network of Executive Women and A.T. Kearney to publish Talent Triage: Raising the Bar on CPG Sales Force Talent Management

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