Providing More of the Healthier Products Consumers Want Than Ever Before
Obesity is a serious problem and everyone – industry, government, parents, communities and healthcare providers – must do their part if we are going to meet First Lady Michelle Obama’s goal of solving childhood obesity within a generation. America’s food and beverage companies enthusiastically support Mrs. Obama’s goal and in recent years we have accelerated our efforts to provide consumers with the products, tools and information they need to build healthier lifestyles.
What We Do
We have introduced more than 30,000 new product choices with fewer calories, reduced fat, sodium and sugar, and more whole grains. Through the Healthy Weight Commitment Foundation (HWCF), we have removed 6.4 trillion calories from the U.S. marketplace since 2007. We have voluntarily adopted strict advertising criteria so that 100 percent of ads seen on children’s programming now feature healthy products and healthy lifestyle messages. And in January 2011, we launched Facts Up Front, a voluntary front-of-pack nutrition labeling system designed to help busy consumers—especially parents—make more informed decisions when they shop.
America’s food and beverage companies have a culture of continuous improvement and innovation, and we will continue to leverage this capability to empower consumers to live healthy and active lifestyles.
America’s food and beverage companies enthusiastically support the First Lady’s goal of solving childhood obesity within a generation and are doing their part to empower consumers to live healthy and active lifestyles by providing the products, tools and information they need to achieve and maintain a healthy diet.
Recognizing the unique role we play in the health and wellness of Americans – especially children – America’s food and beverage companies have implemented voluntary changes to their advertising practices that have dramatically changed the marketing landscape. As a result of these changes, 100 percent of ads seen during children's programming feature healthy product choices and healthy lifestyle messages.
America’s food and beverage manufacturers and retailers have joined forces to develop and implement Facts Up Front (formerly called Nutrition Keys), an unprecedented voluntary front-of-pack nutrition labeling system to help busy consumers - especially parents - make informed decisions when they shop.
GMA opposes efforts to restrict food choice for consumers participating in USDA's Supplemental Nutrition Assistance Program (SNAP) and advocates for a uniform federal SNAP program. As an alternative to punitive restrictions with no clear public health benefit, the food and beverage industry supports nutrition education and purchasing incentives to encourage healthy choices.
SmartLabelTM gives consumers a way to get more detailed ingredient information about a wide range of food, beverage, pet care, household and personal care products. It is fast and easy to use, with a consistent digital format that has real-time, accurate data directly from the manufacturer, helping consumers make informed choices and live healthy lives.