SmartLabel™ is an innovative new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products. SmartLabel™ will change the way people shop and will help them get answers to questions they have on the products they purchase when they want that information. Contact brands@smartlabel.org for more information about participation including the Implementation Guide and other resources.
- White Paper: The SmartLabel Imperative for Consumer Brands
- SmartLabel FAQ
- SmartLabel Fact Sheet
- Press Release
- GMA Response Letter to Senators on SmartLabel
Video on how the Johnson Family uses SmartLabel to get more information about the products they buy and use.
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Contact brands@smartlabel.org for more information about participation including the Implementation Guide and other resources.