SmartLabel Transparency Initiative

SmartLabel™ is an innovative new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products. SmartLabel™ will change the way people shop and will help them get answers to questions they have on the products they purchase when they want that information. Contact brands@smartlabel.org for more information about participation including the Implementation Guide and other resources.

 

 

 

Video on how the Johnson Family uses SmartLabel to get more information about the products they buy and use.

 

 

 

 

 


Contact brands@smartlabel.org for more information about participation including the Implementation Guide and other resources.