GMA Responds to “Fed Up”

Thank you for visiting our site to learn more about the issues featured in the film “Fed Up.”  At the Grocery Manufacturers Association, we believe the challenges featured in the film are important issues that we, as an industry, have been working aggressively to address.


Our companies have been trusted by generations of families to provide products that are safe, nutritious, affordable, time-saving and well-balanced. This is a responsibility that we take seriously and will never forget.

We are encouraged by the fact that, earlier this year, CDC studies found childhood obesity had been reduced by as much as 43 percent. But we are constantly focused on moving forward and creating more healthful, affordable options that allow all consumers to make food choices that are right for their children and families.

Unfortunately, Fed Up provides an inaccurate view of the packaged food industry.  Rather than identifying successful policies or ongoing efforts to find real and practical solutions to obesity, it adopts a short-sighted, confrontational and misleading approach by cherry-picking facts to fit a narrative, getting the facts wrong, and simply ignoring the progress that has been made over the last decade in providing families with healthier options at home and at school.

Reducing obesity requires everyone to do their part. For the food and beverage industry, this means constantly working to provide consumers—especially parents—with healthier options and the information they need to make choices that are right for their families. 

We will continue working across the food industry and with all stakeholders to provide America’s families with food products that are safe, nutritious, affordable, time-saving and well-balanced.

For a detailed fact-check of the inaccuracies portrayed in "Fed Up," visit

Read on to learn about the significant, proactive steps food and beverage companies have taken to provide consumers with the right information and options to allow them to achieve and maintain a healthy lifestyle:

Child Nutrition

  • Full-calorie soft drinks were voluntarily removed from schools and total calories available from beverages in schools have been cut by 90 percent in the last decade.
  • The food industry supported the 2010 Healthy, Hunger Free Kids Act, which directed the USDA to implement new school nutrition standards to ensure school lunches are nutritious and well balanced. These new school nutrition standards, introduced in 2012, where the first major change in school nutrition standards in more than 15 years and included the following reforms:
    • Ensured both fruits and vegetables are offered to students each day
    • Increased consumption of foods that are rich in whole grains
    • Eliminated full-fat milk options
    • Limited calories based on the age of children to ensure proper portion size
    • Increased focus on reducing amounts of saturated fat, trans fats and sodium offered in school meals.
  • Since 2002, food and beverage companies have contributed more than $130 million in grants to nutrition and health-related programs in hundreds of communities across the United States.
  • Working through the Children’s Food and Beverage Advertising Initiative (CFBAI), we voluntarily adopted strict nutrition criteria so that 100 percent of CFBAI participants’ ads seen on children’s programming now promote healthier diet choices and better-for-you products.
    • A December 2012 report by the Federal Trade Commission affirmed that the food industry’s self-regulatory program is working. [FTC.Gov, 12/21/2012]

Healthy Options and Informed Choices