GMA media contact:
Roger Lowe, 571.378.6732, email@example.com
Grocery Manufacturers Association Testifies before Congress in Hearing on “Innovations in Addressing Childhood Obesity”
WASHINGTON, D.C. - The Grocery Manufacturers Association (GMA) Senior Vice President and Chief Government Affairs Officer Mary Sophos today testified before the U.S. House of Representatives Energy and Commerce Subcommittee on Health regarding the food and beverage industry’s commitment to do its part to help reduce obesity in America – especially childhood obesity:
GMA to Federal Trade Commission: Children Seeing Fewer Food and Beverage Ads ~ Mix of Ads Shifting to Promote Healthful Choices
WASHINGTON, D.C. - In a presentation today before a Federal Trade Commission forum, Grocery Manufacturers Association (GMA) Senior Vice President and Chief Government Affairs Officer Mary Sophos outlined new data showing that children today are seeing fewer food, beverage and restaurant advertisements. And the mix has shifted to more ads that promote healthful choices.
GMA Statement in Response to Mark-Up of the ‘FDA Food Safety Modernization Act of 2009’ by the Senate HELP Committee
WASHINGTON, D.C. - The Grocery Manufacturers Association (GMA) issued the following statement from President and CEO Pamela G. Bailey in response to today’s mark-up of the ‘FDA Food Safety Modernization Act of 2009’ by the Senate Committee on Health, Education, Labor and Pensions:
Industry Calls on Congress to Adopt Logical and Efficient Chemical Prioritization Model to Modernize Outdated Law
WASHINGTON, D.C. - The Consumer Specialty Products Association (CSPA), Grocery Manufacturers Association (GMA) and The Soap and Detergent Association (SDA) today testified in a hearing, “Prioritizing Chemicals for Safety Determination,” before the U.S. House of Representatives Subcommittee on Commerce, Trade and Consumer Protection. Representing the industry groups was Bill Greggs, who presented a model the U.S. Environmental Protection Agency (EPA) could use to help prioritize existing chemicals in commerce in a logical and efficient manner.
Use of Sales Agencies Can Reduce Selling Costs for CPG Companies by More Than 20 Percent, According to Grocery Manufacturers Association-ASMC Foundation-Bain & Company Study
WASHINGTON, D.C.—Nearly two-thirds of consumer packaged goods (CPG) manufacturers that shifted retail sales activities from internal teams to sales and marketing agencies (SMAs) reported a positive impact on selling costs after switching, according to Maximizing the Impact of Outsourcing: How CPGs Can Best Use Sales and Marketing Agencies in a Changing Environment. The study, released today, finds that using SMAs costs 23 percent less than employing a direct sales force at retail. Commissioned jointly by the Grocery Manufacturers Association (GMA) Sales Agency Committee and the Association of Sales and Marketing Companies (ASMC) Foundation and conducted by Bain & Company, the study provides an analysis of performance results of CPG companies before and after outsourcing to SMAs.
Brand Preferences More Influential in Driving Purchase than Price, According to Latest Grocery Manufacturers Association-Booz-SheSpeaks Shopper Marketing Research
WASHINGTON, D.C. – Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands. This is according to the initial findings of a shopper marketing study released today by the Grocery Manufacturers Association (GMA), Booz & Company and SheSpeaks. Titled Shopper Marketing 3.0: Unleashing the Next Wave of Value, the study is based on survey data collected from 3,600 shoppers across the food and beverage, household products, and health and beauty categories and across multiple retail formats.