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WASHINGTON, D.C. – The Grocery Manufacturers Association (GMA) today announced the selection of Booz & Company to conduct an up-to-date review of shopper marketing trends. The review, sanctioned by the GMA Sales Committee, will examine shopper purchase behavior based on marketing trends, in-store marketing effectiveness and measurement models for evaluating marketing mix success.
Consumer Packaged Goods Industry Leaders Kick Off GMA Executive Conference ~ Focus on Connecting with Consumers Through Innovation and Collaboration ~
COLORADO SPRINGS, CO – Today, the Grocery Manufacturers Association’s (GMA) kicked off its 2009 Executive Conference, held this year at the Broadmoor in Colorado Springs, Colorado. The conference brings together thought leaders from around the world to share and promote new ideas and successful business practices for succeeding in today’s challenging economy.
Bob Rich Jr. of Rich Products and Jeff Noddle of Supervalu Awarded 2009 GMA Hall of Achievement Awards at Executive Conference
COLORADO SPRINGS, CO – The Grocery Manufacturers Association (GMA) last night presented the group’s highest honor, the Hall of Achievement Award, to Robert E. Rich, Jr., chairman of Rich Products Corporation, and Jeffrey Noddle, executive chairman of the board of SUPERVALU INC. The awards were presented at the opening session of the 2009 GMA Executive Conference at The Broadmoor.
COLORADO SPRINGS, CO – The Grocery Manufacturers Association (GMA), in conjunction with its Associate Member Council (AMC), today awarded The Hershey Company with its 2009 CPG Award for Innovation and Creativity for its public relations campaign in support of its Hershey’s Bliss chocolate launch. Now in its seventh year, the award is given to companies who have demonstrated uncommon creativity, innovation and have made a significant contribution to the industry knowledge base.
WASHINGTON D.C. — The Grocery Manufacturers Association (GMA) today announced that the last and final implementation step of the GS1 DataBar on coupons, originally scheduled for January 1, 2010, will be deferred until January 1, 2011.
GMA president and CEO Pamela G. Bailey today commended the members of the United States House of Representatives for passing H.R. 2749, The Food Safety Enhancement Act of 2009. The bill passed the House by a vote of 283-142.