News Room

GMA Response to FTC Report on Child-Directed Advertising:  Industry Self-Regulation Is Working

GMA Press Contact

Roger Lowe

office: 202-295-3954

WASHINGTON, DC – Grocery Manufacturers Association (GMA) President and CEO Pamela G. Bailey today issued the following statement in response to the Federal Trade Commission’s latest report on child-directed food and beverage advertising:

“The Federal Trade Commission’s latest report on child-directed advertising affirms the progress that industry is making under its self-regulatory framework, and that self-regulation is an effective mechanism for ensuring that the products seen on children’s programming are foods and beverages that help families achieve a healthy diet.

 “America’s food and beverage companies share First Lady Michelle Obama’s goal of solving obesity within a generation, and are committed to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet.  This includes an unwavering commitment to responsible marketing practices.

 “Working through the Children’s Food and Beverage Advertising Initiative (CFBAI), the food and beverage companies that account for the vast majority of child-directed marketing in the U.S. have implemented robust, voluntary changes that have changed the marketing landscape.  As a result, today virtually 100 percent of CFBAI members’ advertisements seen on children’s programming promote healthier diet choices and better-for-you products. 

 “In keeping with our industry’s culture of continuous improvement, CFBAI commitments have evolved to account for digital and social media, including Web sites, video games, mobile apps and word of mouth advertising.  In July 2011, CFBAI members adopted rigorous nutrition criteria so that all products marketed by CFBAI participants on children’s programs meet strict standards for calorie, sugar, fat and sodium content.”




Based in Washington, D.C., the Grocery Manufacturers Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. 

Founded in 1908, GMA is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day.  The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders. 

In keeping with its founding principles, GMA helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle.  The food, beverage and consumer packaged goods industry in the United States generates sales of $2.1 trillion annually, employs 14 million workers and contributes $1 trillion in added value to the economy every year. For more information visit