“Today’s FDA announcement supporting standardized use of ‘Best If Used By’ is a win for American consumers and another proof point of the CPG industry’s commitment to providing consumers with the information they need to make informed purchasing decisions,” said Geoff Freeman, president and CEO of GMA.
“Two years ago, GMA and the Food Marketing Institute brought together 25 companies to find a solution to reduce the consumer confusion that resulted in unintended food waste. Our solution was a streamlined approach to date labeling that has been recognized by USDA and now FDA as a smart approach and an important step in alleviating confusion and reducing food waste. We commend FDA and Deputy Commissioner Frank Yiannas for their leadership on this issue.”
A December 2018 survey conducted by GMA revealed that 85% of Americans found simplified date labels to be helpful. Respondents reported the top benefits of simpler labels were feeling safer, throwing away less, saving money and feeling more confident in what they use.