NAPLES, FL - The Grocery Manufacturers Association (GMA) kicked-off its Shopper Momentum Conference today in Naples, Florida. Formerly known as the Merchandising, Sales and Marketing (MSM) Conference, this retooled summit of leading consumer packaged goods (CPG) industry executives will address emerging strategies in merchandising, sales and marketing. “Designed by CPG executives for CPG executives, the Shopper Momentum Conference offers a fresh, forward-looking perspective on critical shopper trends and serves as a laboratory for trading partner collaboration,” said Logan Kastner, senior manager of sales and sales promotion for GMA.
This year’s program, designed to help executives strengthen their grasp on emerging issues impacting the industry, will specifically focus on next generation digital marketing and social media platforms, actionable shopper insights and the latest consumer trends, trading partner collaboration and sales leadership.
Several general sessions will feature leading thinkers from the industry including Scot Hendricks of The Kroger Company, Dan Portnoy of Winn-Dixie, and speakers from Brookshire Grocery Company, Publix Super Markets, Delhaize Group, Metro AG, Peapod and more. “We’re pleased to have such a well-rounded combination of retailers, manufacturers and industry professionals sharing exclusive insights with us,” said Kastner.
Also featured at Shopper Momentum this year is the first annual Retail Honors Award Dinner on November 9, honoring three retailers for their sustained excellence in performance, collaboration and innovation in the industry. This year’s recipients are CVS (Most Innovative Retailer), Kroger (Most Collaborative Retailer) and Dollar General (Retailer of the Year). To learn more about Shopper Momentum, visit www.shoppermomentum.com.