WASHINGTON, DC – The Grocery Manufacturers Association (GMA) today unveiled a new association Web site and announced the launch of a blog dedicated to the issues, policy and news relating to the consumer packaged goods (CPG) sector.
The new GMA Web site, located at www.GMAOnline.org – the same domain that housed its previous site – is a completely redesigned digital platform. The site offers a wealth of resources, information and up-to-the-minute news pertaining to GMA members and the organization’s strategic areas of focus, including: health and nutrition, product safety, global commerce, customer collaboration and environmental sustainability. Among the key features of the new site are:
- A rotating feature box on the homepage providing visitors with a direct link to the most relevant and timely issues and resources.
- A designated section for GMA members, allowing easy access to the latest research, industry model practices, events, public policy developments and more.
- Comprehensive public policy resources ensuring that the views and positions of the grocery manufacturers industry are readily available to all interested audiences.
“GMA’s enhanced digital presence will help the association serve its members more completely than ever before as well as help the association and its members communicate more effectively with policymakers, the media and consumers,” said Sean McBride, GMA vice president of communications. “The launch of our new Web site and blog is a dramatic step forward in the way GMA interacts with key audiences. We will continue to build on this digital presence as we work with our members to provide consumers with safe, convenient and affordable food and consumer products.”
As part of its enhanced digital platform, GMA announced a new blog, Across the Aisle (www.GMAOnline.org/blog). Across the Aisle will feature lively discussion and analysis of the CPG industry and policies affecting the industry, offered by GMA leaders and staff. Blog posts will also include interviews with heads of GMA member companies, regular commentary on media stories, observations on industry trends and public policy, and more.
GMA also announced that it has developed an active social media presence, with an industry- and policy-focused Facebook page (www.Facebook.com/GroceryManufacturersAssociation) and Twitter feed (@GroceryMakers). GMA is using these social media tools to facilitate increased and easier interaction between the association and its members, policy makers, the media and other interested audiences.
Based in Washington, D.C., the Grocery Manufacturers Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe.
Founded in 1908, GMA is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day. The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders.
In keeping with its founding principles, GMA helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle. The food, beverage and consumer packaged goods industry in the United States generates sales of $2.1 trillion annually, employs 14 million workers and contributes $1 trillion in added value to the economy every year. For more information, visit www.gmaonline.org.