News Room

GMA Statement on CFBAI Agreement on Child-Directed Food Advertising

GMA Press Contact

Roger Lowe

office: 202-295-3954

WASHINGTON, D.C.—The Grocery Manufacturers Association (GMA) applauds the member companies of the Children’s Food and Beverage Advertising Initiative (CFBAI) for today’s groundbreaking agreement to update and strengthen the CFBAI initiative with the adoption of uniform nutrition criteria for foods advertised to children.

America’s food and beverage companies share First Lady Michelle Obama’s goal of solving obesity within a generation, and in recent years have developed and introduced innovative products, tools and information to help consumers achieve and maintain a healthy diet.

They have also implemented robust, voluntary changes to child-directed marketing that have dramatically changed the marketing landscape in recent years.  Due in large part to the work of CFBAI, children see more ads for cereals and dairy products than any other categories. Ads for fruit juices have almost tripled, while ads for cookies, candy and soda have declined dramatically on children's programming.

The uniform standards announced today strengthen CFBAI by establishing specific limits for calories, saturated fat, trans fat, sodium and total sugars.  These changes are part of our industry’s constant effort to review our products and programs in an effort to keep pace with constantly changing consumer trends and nutrition science.

Food and beverage industry self regulation is working, and the changes announced today will further advance an already strong program that ensures that only healthy product choices and healthy lifestyle messages are seen by children.


Based in Washington, D.C., the Grocery Manufacturers Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. 

Founded in 1908, GMA is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day.  The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders. 

In keeping with its founding principles, GMA helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle.  The food, beverage and consumer packaged goods industry in the United States generates sales of $2.1 trillion annually, employs 14 million workers and contributes $1 trillion in added value to the economy every year. For more information visit